ppi Media named a WordPress VIP Technology Partner with “tohoop”

"tohoop" – the missing link between digital platforms and print

tohoop |WordPress VIP
ppi Media becomes a Technology Partner to WordPress VIP with its "tohoop" solutions Photo ppi Media

WordPress VIP, the leading provider of enterprise WordPress, has added ppi Media, creator of the WordPress InDesign integration “tohoop,” to its prestigious Technology Partnership program. ppi Media joins a small group of enterprise technology companies serving WordPress VIP clients.

ppi Media`s solution “tohoop” seamlessly integrates WordPress VIP and InDesign, allowing customers to create articles for print publications from digital content and vice versa in a simple and effective way. This integration extends the WordPress digital platform to include a professional print frontend – including a smart browser-based planning and production tool for print publications.

As the experts in enterprise WordPress, WordPress VIP provides a fully managed WordPress cloud platform for unparalleled scale, security, performance, and flexibility, as well as end-to-end guidance and hands-on support. Some of their enterprise clients include Capgemini, Facebook, and News Corp, among others.

Key criteria for technology partners include clear product expertise and innovative go-to-market strategies. VIP vets every partner to identify companies with a proven track record of successful and forward thinking implementations of WordPress integration at scale.

ppi Media has 35 years of experience in professional and automated newspaper and print production. Numerous publishers worldwide rely on ppi’s services and some of the most renowned publications are planned and produced with solutions by ppi Media, including The New York Times, Dainik Jagran in India, and many of the largest daily newspapers in Germany.

“WordPress VIP is experiencing significant growth and we’re poised to deliver transformational results for brands who require best-in-class digital experiences,” said WordPress VIP CEO Nick Gernert. “We’re excited to welcome ppi Media to our community to help us deliver on the most demanding implementations of enterprise WordPress for large scale publishers.”

Dr Hauke Berndt, CEO ppi Media said, “We are very pleased to have found another important partner for our solution in WordPress VIP. With tohoop, we provide the missing link between digital platforms and print, which finally enables an effective connection of both worlds.“

For more information about ppi Media’s partnership with WordPress VIP, please visit https://wpvip.com/partner/tohoop/

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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