ppi Media named a WordPress VIP Technology Partner with “tohoop”

"tohoop" – the missing link between digital platforms and print

tohoop |WordPress VIP
ppi Media becomes a Technology Partner to WordPress VIP with its "tohoop" solutions Photo ppi Media

WordPress VIP, the leading provider of enterprise WordPress, has added ppi Media, creator of the WordPress InDesign integration “tohoop,” to its prestigious Technology Partnership program. ppi Media joins a small group of enterprise technology companies serving WordPress VIP clients.

ppi Media`s solution “tohoop” seamlessly integrates WordPress VIP and InDesign, allowing customers to create articles for print publications from digital content and vice versa in a simple and effective way. This integration extends the WordPress digital platform to include a professional print frontend – including a smart browser-based planning and production tool for print publications.

As the experts in enterprise WordPress, WordPress VIP provides a fully managed WordPress cloud platform for unparalleled scale, security, performance, and flexibility, as well as end-to-end guidance and hands-on support. Some of their enterprise clients include Capgemini, Facebook, and News Corp, among others.

Key criteria for technology partners include clear product expertise and innovative go-to-market strategies. VIP vets every partner to identify companies with a proven track record of successful and forward thinking implementations of WordPress integration at scale.

ppi Media has 35 years of experience in professional and automated newspaper and print production. Numerous publishers worldwide rely on ppi’s services and some of the most renowned publications are planned and produced with solutions by ppi Media, including The New York Times, Dainik Jagran in India, and many of the largest daily newspapers in Germany.

“WordPress VIP is experiencing significant growth and we’re poised to deliver transformational results for brands who require best-in-class digital experiences,” said WordPress VIP CEO Nick Gernert. “We’re excited to welcome ppi Media to our community to help us deliver on the most demanding implementations of enterprise WordPress for large scale publishers.”

Dr Hauke Berndt, CEO ppi Media said, “We are very pleased to have found another important partner for our solution in WordPress VIP. With tohoop, we provide the missing link between digital platforms and print, which finally enables an effective connection of both worlds.“

For more information about ppi Media’s partnership with WordPress VIP, please visit https://wpvip.com/partner/tohoop/

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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