Following close consultation with exhibitors and partners, the 2021 edition of drupa, the world’s leading trade fair for Printing Technologies, will be canceled due to the impact of the coronavirus pandemic. The next event will take place as scheduled from 28 May to 7 June 2024. To maintain the momentum until then, the organizers will be holding a four-day digital event titled ‘virtual.drupa’ to take place from 20 to 23 April 2021 during the time frame drupa was originally scheduled for. A press release to this effect reaches us in the evening of 3 December 2020 in New Delhi.
The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.
The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.
Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.
As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.
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