Arrow Digital installs advanced printer at Bhavesh Sign

EFI VUTEk GS3250LX Pro printer uses advanced LED printing tech

Arrow Digital
The EFI VUTEk GS3250Lx Pro at Bhavesh Signs.

Arrow Digital recently installed the EFI VUTEk GS3250LX Pro printer at the Ahmedabad-based Bhavesh Sign, a well-known name in the Signage Industry in Gujarat.

The EFI VUTEk GS3250LX Pro Hybrid is a 3.2-meter wide hybrid flatbed and roll-to-roll UV printer that uses advanced LED printing technology to offer flexibility in printing on various media such as roll-to-roll, flexible sheets, and rigid substrates. It is efficient in providing vibrant and photo-realistic images for both indoors and outdoor. the clientele base of Bhavesh Sign includes well-known brands and corporates.

“We are excited about the addition of the EFI VUTEk GS3250LX Pro to our portfolio. EFI is the most trusted brand in the corporate industry, and this addition will help us penetrate deeper into corporates and brands,” Bhavesh, director at Bhavesh Sign, said.

“Serving the corporates is not an easy task. You have to come up with out-of-the-box solutions to sustain in this industry. Moreover, the technology needs to be eco-friendly and must have multiple certifications while dealing with corporates. When we visited the Arrow Demo center, we were thrilled with the applications and the wide range of solutions that Arrow Digital provides,” he said. 

He said, “When we saw the EFI GS3250LX Pro, I was taken aback by its speed and quality. We tested various materials and got outstanding colors on the media without compromising speed. The inks are Greenguard Gold and Greenguard certified.”

Sam Patel, CEO and managing director, said, “We were impressed the way Bhavesh Signs has its set up in the heart of Ahmedabad. Was amazed to see the solutions they are providing in the Signage and how they have elevated its standard. We are sure this new addition will help them win some more major clientele.”  

This versatile, efficient design produces image quality of up to 1000 dpi and at a production speed up to 2400 ft2/hr. with an excellent color gamut. This superfast printer extends the range of supported substrates while lowering operating costs and lead times. 

Its eight colors plus two whites, with a unique multi-layer white print capability and true grayscale technology, allows you to produce high-definition point-of-purchase graphics. It is switchable to Fast-5 for high productivity and can create a three-layer or play with the white color to highlight products in many ways. 

Bhavesh said Arrow has given him the traction to scale. He said, “We are sure to add many more printers in the coming months and years. We look forward to working with them hand in hand, capturing a major share in the Signage Market with our awestruck applications.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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