Indian Hobbies House gets Arrow Digital’s LED hybrid printer

The EFI VUTEk LX3 Pro UV LED Hybrid printer offers greater image consistency and quality

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Indian Hobbies House gets Arrow Digital's LED hybrid printer
The EFI VUTEk LX3 Pro UV LED at Indian Hobbies House

Arrow Digital has announced the installation of its EFI VUTEk LX3 Pro UV LED Hybrid printer at Indian Hobbies House (IHH), a well-known name in the outdoor signage industry, in Chandigarh. 

Suresh Kohli, managing director of IHH, said, “I have been in this industry for years and we are serving the clientele of Punjab and Haryana. We have a stronghold in these markets. As these states are growing rapidly, the demand for signage is increasing rapidly. Printing on demand and maintaining the high standards are now not a choice, it’s a compulsion. To meet the demands of the customer, you need to have technology which can differentiate you from others.” 

On finding a precise solution that fits today’s signage market demands and his business needs, Kohli said, “Our visit to the Arrow demo center made our discussion firm, and it just accelerated the discussion to go only for an EFI VUTEk Printer. The application room at Arrow demo center, Ahmedabad, gave us the confidence we needed for an expansion.

Kohli said they tested all the applications they could. “We were just amazed by the performance, colors, vibrancy, and speed. the EFI VUTEk LX3 Pro UV LED, he said, meets the growing demands for higher quality with quicker turnaround times and offers the ability to print on new and unique substrates.”

Prakash Chopra, senior VP of sales at Arrow Digital, said, “The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.

It offers greater image consistency/quality, reduced waste, and lower energy costs, which translates into a more efficient, cost-effective, and environmentally friendly print solution. The EFI VUTEk LX3 Pro UV LED printer is designed for high production throughput.

The printer will empower IHH with higher volumes and shorter lead times, with stunning image quality and the versatility to support the widest range of media and applications.”

The EFI VUTEk LX3 Pro UV LED printer is a versatile 3.2-meter hybrid flatbed/roll-fed printer, which can be used with substrates up to 5.08cm thick.

It offers eight colors plus white, plus multilayer printing, and resolutions of true 600 or 1000 dpi. The printer offers high-resolution grayscale imaging. Its “cool cure” LED technology is a greener solution that reduces energy usage and costs while allowing users to print on a wider range of media, including media that cannot withstand the heat of other curing or drying methods.

The LX3 prints at a speed of 3400 ft2/hr. It enables continuous printing from board to board, board to sheet, and roll-to-roll printing.

The printer has the advantages of three-layer and white-layer printing capabilities, allowing printing white in six variations such as overprint, underprint, spot, under-spot, fill, and over-spot. It also offers dual-roll power that enables printing up to two 60-inch rolls simultaneously. Kohli is confident that the addition will amplify their production.“We are sure the addition will give us a boost, and we are sure to add more EFI VUTEks in the coming years.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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