Indian Hobbies House gets Arrow Digital’s LED hybrid printer

The EFI VUTEk LX3 Pro UV LED Hybrid printer offers greater image consistency and quality

Indian Hobbies House gets Arrow Digital's LED hybrid printer
The EFI VUTEk LX3 Pro UV LED at Indian Hobbies House

Arrow Digital has announced the installation of its EFI VUTEk LX3 Pro UV LED Hybrid printer at Indian Hobbies House (IHH), a well-known name in the outdoor signage industry, in Chandigarh. 

Suresh Kohli, managing director of IHH, said, “I have been in this industry for years and we are serving the clientele of Punjab and Haryana. We have a stronghold in these markets. As these states are growing rapidly, the demand for signage is increasing rapidly. Printing on demand and maintaining the high standards are now not a choice, it’s a compulsion. To meet the demands of the customer, you need to have technology which can differentiate you from others.” 

On finding a precise solution that fits today’s signage market demands and his business needs, Kohli said, “Our visit to the Arrow demo center made our discussion firm, and it just accelerated the discussion to go only for an EFI VUTEk Printer. The application room at Arrow demo center, Ahmedabad, gave us the confidence we needed for an expansion.

Kohli said they tested all the applications they could. “We were just amazed by the performance, colors, vibrancy, and speed. the EFI VUTEk LX3 Pro UV LED, he said, meets the growing demands for higher quality with quicker turnaround times and offers the ability to print on new and unique substrates.”

Prakash Chopra, senior VP of sales at Arrow Digital, said, “The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.

It offers greater image consistency/quality, reduced waste, and lower energy costs, which translates into a more efficient, cost-effective, and environmentally friendly print solution. The EFI VUTEk LX3 Pro UV LED printer is designed for high production throughput.

The printer will empower IHH with higher volumes and shorter lead times, with stunning image quality and the versatility to support the widest range of media and applications.”

The EFI VUTEk LX3 Pro UV LED printer is a versatile 3.2-meter hybrid flatbed/roll-fed printer, which can be used with substrates up to 5.08cm thick.

It offers eight colors plus white, plus multilayer printing, and resolutions of true 600 or 1000 dpi. The printer offers high-resolution grayscale imaging. Its “cool cure” LED technology is a greener solution that reduces energy usage and costs while allowing users to print on a wider range of media, including media that cannot withstand the heat of other curing or drying methods.

The LX3 prints at a speed of 3400 ft2/hr. It enables continuous printing from board to board, board to sheet, and roll-to-roll printing.

The printer has the advantages of three-layer and white-layer printing capabilities, allowing printing white in six variations such as overprint, underprint, spot, under-spot, fill, and over-spot. It also offers dual-roll power that enables printing up to two 60-inch rolls simultaneously. Kohli is confident that the addition will amplify their production.“We are sure the addition will give us a boost, and we are sure to add more EFI VUTEks in the coming years.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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