Indian Hobbies House gets Arrow Digital’s LED hybrid printer

The EFI VUTEk LX3 Pro UV LED Hybrid printer offers greater image consistency and quality

Indian Hobbies House gets Arrow Digital's LED hybrid printer
The EFI VUTEk LX3 Pro UV LED at Indian Hobbies House

Arrow Digital has announced the installation of its EFI VUTEk LX3 Pro UV LED Hybrid printer at Indian Hobbies House (IHH), a well-known name in the outdoor signage industry, in Chandigarh. 

Suresh Kohli, managing director of IHH, said, “I have been in this industry for years and we are serving the clientele of Punjab and Haryana. We have a stronghold in these markets. As these states are growing rapidly, the demand for signage is increasing rapidly. Printing on demand and maintaining the high standards are now not a choice, it’s a compulsion. To meet the demands of the customer, you need to have technology which can differentiate you from others.” 

On finding a precise solution that fits today’s signage market demands and his business needs, Kohli said, “Our visit to the Arrow demo center made our discussion firm, and it just accelerated the discussion to go only for an EFI VUTEk Printer. The application room at Arrow demo center, Ahmedabad, gave us the confidence we needed for an expansion.

Kohli said they tested all the applications they could. “We were just amazed by the performance, colors, vibrancy, and speed. the EFI VUTEk LX3 Pro UV LED, he said, meets the growing demands for higher quality with quicker turnaround times and offers the ability to print on new and unique substrates.”

Prakash Chopra, senior VP of sales at Arrow Digital, said, “The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.

It offers greater image consistency/quality, reduced waste, and lower energy costs, which translates into a more efficient, cost-effective, and environmentally friendly print solution. The EFI VUTEk LX3 Pro UV LED printer is designed for high production throughput.

The printer will empower IHH with higher volumes and shorter lead times, with stunning image quality and the versatility to support the widest range of media and applications.”

The EFI VUTEk LX3 Pro UV LED printer is a versatile 3.2-meter hybrid flatbed/roll-fed printer, which can be used with substrates up to 5.08cm thick.

It offers eight colors plus white, plus multilayer printing, and resolutions of true 600 or 1000 dpi. The printer offers high-resolution grayscale imaging. Its “cool cure” LED technology is a greener solution that reduces energy usage and costs while allowing users to print on a wider range of media, including media that cannot withstand the heat of other curing or drying methods.

The LX3 prints at a speed of 3400 ft2/hr. It enables continuous printing from board to board, board to sheet, and roll-to-roll printing.

The printer has the advantages of three-layer and white-layer printing capabilities, allowing printing white in six variations such as overprint, underprint, spot, under-spot, fill, and over-spot. It also offers dual-roll power that enables printing up to two 60-inch rolls simultaneously. Kohli is confident that the addition will amplify their production.“We are sure the addition will give us a boost, and we are sure to add more EFI VUTEks in the coming years.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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