Mumbai-based Navneet Education recently launched an A5 size notebook with an actual denim jeans styled cover under its Youva brand. The notebook comes in classic blue denim and features a sleek pocket on the cover. The idea behind the design, according to the company, is that young people are constantly looking for new-age and trendy stationery.
“Youva Jeans is an extremely innovative product developed by our product development team, especially for college students and young office goers,” says Abhijit Sanyal who is the chief strategy officer and official spokesperson for Youva stationery. He adds, “We are expecting it to be used not just for self-consumption but also as a cool gifting option.”
Launched in 2016, Youva is a dynamic brand that has always kept in mind the youth of India. It is a stationery brand for paper and non-paper stationery. According to Navneet, notebooks are an indispensable part of education and Youva tries to make notebooks as interesting as possible for young minds with contemporary theme-based cover designs.
Youva brings to the market stationery such as notebooks, long books, drawing books, journals, craft papers and canvas boards. The non-paper range includes pencils, crayons, colour pencils, paint brushes, geometry boxes, poster colours, glue, and scissors for kids.
Focus on creativity and uniqueness
Due to the unique style of the product, the research and development team at the company and product manager devised a customized process flow which enabled fabric to be used for case binding without fear of shrinkage or corner damage.
The most important aspect was the styling of the book. The thick yellow weave visible on the outer edge as well as on the pocket gave the overall product a much-needed sturdy build as well as a cool look, says Sanyal.
Talking about the initial response to the product, Sanyal says that the feedback from the distributors has been extremely favourable. “The product was launched about a month ago and we have got a tremendous response. The retailers have appreciated the design and are displaying the products prominently on their shelves,” he says.
Sanyal said that Navneet is working on more innovative and unique products under the Youva brand. “Youva is a brand that promotes creativity. We have brought very innovative products under this brand and we will continue to introduce more such products. This inspires our customers to be creative as well,” he says.