Navneet Education’s Youva introduces A5 notebook with denim cover

Youva Jeans targets students and young office goers

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Youva notebook with denim cover Image Navneet
Youva notebook with denim cover Image Navneet Education

Mumbai-based Navneet Education recently launched an A5 size notebook with an actual denim jeans styled cover under its Youva brand. The notebook comes in classic blue denim and features a sleek pocket on the cover. The idea behind the design, according to the company, is that young people are constantly looking for new-age and trendy stationery.

Youva Jeans is an extremely innovative product developed by our product development team, especially for college students and young office goers,” says Abhijit Sanyal who is the chief strategy officer and official spokesperson for Youva stationery. He adds, “We are expecting it to be used not just for self-consumption but also as a cool gifting option.”

Launched in 2016, Youva is a dynamic brand that has always kept in mind the youth of India. It is a stationery brand for paper and non-paper stationery. According to Navneet, notebooks are an indispensable part of education and Youva tries to make notebooks as interesting as possible for young minds with contemporary theme-based cover designs. 

Youva brings to the market stationery such as notebooks, long books, drawing books, journals, craft papers and canvas boards. The non-paper range includes pencils, crayons, colour pencils, paint brushes, geometry boxes, poster colours, glue, and scissors for kids.

Focus on creativity and uniqueness

Youva Jeans notebook
Youva notebook with denim cover
Image Navneet Education

Due to the unique style of the product, the research and development team at the company and product manager devised a customized process flow which enabled fabric to be used for case binding without fear of shrinkage or corner damage.

The most important aspect was the styling of the book. The thick yellow weave visible on the outer edge as well as on the pocket gave the overall product a much-needed sturdy build as well as a cool look, says Sanyal.

Talking about the initial response to the product, Sanyal says that the feedback from the distributors has been extremely favourable. “The product was launched about a month ago and we have got a tremendous response. The retailers have appreciated the design and are displaying the products prominently on their shelves,” he says.

Sanyal said that Navneet is working on more innovative and unique products under the Youva brand. “Youva is a brand that promotes creativity. We have brought very innovative products under this brand and we will continue to introduce more such products. This inspires our customers to be creative as well,” he says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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