Navneet Education launches ‘The Denim Series’ of long books under its Youva brand

Catering to the new generation

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Youva
Newly launched long book under Youva brand

Youva, the stationery brand from Navneet Education Limited has launched a range of quirky and different set of long books for the Youth – “The Denim Series, long book with a denim finish along with a paper denim pocket”. Denim has always been a part of day to day fashion amongst the youth and now Youva gives a cool style statement through this unique set of Denim long books!

The book has a unique USP of having a denim print which makes the book stand out from the clutter along-with a paper denim pocket. The Denim Long book has a series of different colors light blue, dark blue and black. The quirky quote inside the pocket keeps the look of the product intact, even if the pocket is damaged / torn off.”

Youva, launched in 2016, is a young, dynamic brand which has always kept in mind the youth of India. It is a new stationery brand for paper and non-paper stationery. According to Navneet, notebooks are an indispensable part of education and Youva tries to make notebooks as interesting as possible for young minds with contemporary theme based cover designs.

“Navneet has always worked towards empowering the youth in achieving their goals. Our brand Youva has always supported their expression of creativity. For this special edition we wanted to use Denim, which is not only everlasting but also resonates with the youth of today,” says Shailendra Gala, director, Navneet Education Limited – Stationery Division.

According to Gala, the target audience for Youva—the school- and college-going students—have developed a sense of favoritism towards the brand.

“Since the kids and youth of today always want to be an integral part of the ‘cool’ gang in their group, they relate to the brand with funky and quirky products that stand out in the market. Youva has always strived to make notebooks and stationery as interesting as possible for the youth with theme-based cover designs. The parents who are the influencers also have a certain trust in the brand because it belongs to the house of Navneet Education,” he adds.

The entire paper stationery range, color and scholastic stationery (non-paper stationery; except the stick range) is covered under Youva.

Talking about market response, Gala says that it is too early to make any comments on the market demand as the product has been launched quite recently.

“But we have been getting a great response on both online and offline spaces. We hope that this traction continues for a long period of time. We at Youva keep innovation at the core for any premium product that we launch. Hence, there are many exciting products coming out soon,” he says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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