The 48th edition of Media Expo concluded as a successful event highlighting the transition towards innovative, sustainable and eco-friendly advertising solutions. With product showcases from 127 exhibitors, including 17% new participants on the show floors, the event garnered a record-breaking footfall of 13,199 visitors and buyers from 15 countries and 27 Indian states.
Delighted to be back at the physical show, chief dignitary, KV Sridhar (Pops), ad guru and global chief creative officer, Nihilent – HyperCollective, expressed, “It’s wonderful to be back and witness the technological growth that has taken place from my previous visit two and a half years ago. I have seen certain innovative technology seeping into OOH and printing as well. Also, seeing people talking about creating a fabric out of PVC waste that can be recycled. The world is moving towards sustainability.” Pops further elaborated, “Media Expo helps us understand the technology behind out of home advertising and meet people who are at the cutting edge of technology, making their imagination come alive.”
Also, a part of the inauguration panel, Rohit Chopra, chief operating officer, Times Innovative Media expressed his pleasure of being at the show and witnessing that clients were more interested in sustainable products, “There has been a ton of progress over the last few years in the printing and signage segments. Client interests and preferences are tilting towards eco-friendly products and materials that give the brand a better feel. Consumers are largely aiming for materials which are economically feasible as well as sustainable to the environment.”
“This show is something which was very much awaited by the industry. Over the last two years, many developments have happened, but nothing beats the tactile feeling of witnessing products and technologies face-to-face,” Chopra added.
Next edition of Media Expo is to take place in September 2022 in Greater Noida
The trade fair showcased a wide variety of products in indoor, OOH, static and digital signage verticals. SuperUS, Miraai Advanced Composites, Unique Ads Media, D-kit Media, Sree Dhanam Automation, Arrow Digital and Colorjet were some brands that demonstrated the latest and new product launches during the show.
Presenting their recent innovation for the very first time at Media Expo, Sanjay Bindroo, vice-president of sales, Arrow Digital (India), shared his experience, “We have recently launched a 3.2-meter large-format printing machine which is fully automated, and PLC drove, and it does not require regular manual clean-up. The response from the business visitors who arrived at our stall was highly encouraging.”
The show also witnessed debutant international exhibitors from Germany, Italy, and UK, “The products that we are offering here are for lightbox, display, and block out. The innovations that we brought are made from recycled yarn, and so we have very sustainable products that positively contribute to the environment. We are really happy with the show and plan to participate in the next edition,” said Karl Helfferich, sales director, Berger Textiles (Germany), a producer of textiles for the soft signage industries.
After three intense days of business networking and sourcing engagements, Media Expo Mumbai 2022 concluded on a high note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo New Delhi, scheduled to be held at India Expo Mart, Greater Noida, from 1 –3 September 2022, will sustain the legacy of bringing high-end advertising tools to the market.
