The 54th edition of Media Expo Mumbai 2025 presented a tech-loaded showcase for the advertising and signage world with a footfall of 15,181 visitors. The show floor highlighted the rise of LED-based signages, innovations in digital printing, advanced printing equipment, sign substrates and much more. Sustainable solutions were showcased at the expo with products such as recyclable substrates and sustainable inks.
Attending the expo to discover product variants, collect market information and explore the latest technologies, visitors reported an overall of 99%. On the other hand, with 135 exhibitors, the show recorded 99% satisfaction from exhibitors.
A major highlight was LED-based solutions that have transformed the digital OOH space, elevating it to a whole new level. Another such innovation, wall-flex with a paint-like finish, offered a safer and more eco-friendly option over cheap, harmful paints and substrates. The show featured innovative solutions like dynamic LED photo frames and artistic displays and screens suitable for large-scale projects at stations, airports and government institutions.
Beyond the show floor, knowledge sessions provided valuable takeaways for branding and marketing professionals. The sessions presented experts from various companies who shared industry insights and tips, making them aware of industry best practices.
They explored the growing potential of vehicle wrapping and fleet branding, emphasizing how to evaluate their ROI. While retail merchandising isn’t new, the discussions around foldable POSM displays manufactured with eco-friendly materials were an eye-opener.
Exhibitors across the board echoed satisfaction with both visitor engagement and the business potential unlocked during the event. Shyam Shendkar, head – marketing, Aaartist Group of Companies, conveyed, “This year’s show has been fabulous. We see people visiting from Tier-2 and Tier-3 cities. They had newer requirements and needs. This year marked the 20th year for our participation at Media Expo and we launched parabolic elliptical signages, popular among governments, public institutions such as railways, airports, hospitals and malls. We installed signage at CSMT railway station, Mantralaya and more.”
Leading technology providers had significant announcements. Vitesh Sharma, country manager-large format business-IBSL, HP India Sales said, “This time we are launching the first HP all-in-one R530 Printer. India is the first country where this product is being launched. I would like to add that we have generated a very nice response from the Media Expo Mumbai for our new launch as well as our other products and I thank the organizers.”
Another exhibitor, Tom Reece, commercial lead-architectural, Metamark said, “The signage market in India is ever growing and we have generated so many quality leads. We have seen an increase in many inquiries regarding distribution and many signage and graphic companies are interested in offering something new to their clients. To sum it all up, our experience at Media Expo Mumbai was busy!”
Tejasa Purandare, executive director, Cosign India, informed, “Media Expo Mumbai 2025 started with an amazing crowd on day one itself. All these years, we have seen footfall increasing on day two and three. My entire team is engaged and amazed by the number of visitors coming from all over India. We are working with many public infrastructure projects, such as AIIMS and Navi Mumbai International Airport, to name a few.”
The international presence added to the show’s diversity. Franco Bandelli, managing director, Gildo Profilati SRL (Italy) explained, “I strongly believe that India is an emerging market. I have received so many visits from all over India. I am looking for new distributors and big customers to serve directly from Italy. As we are from the channel letter industry, we have displayed our expertise that can help build your channel letter with just one profile. I had a very positive response for our products with visits from sign-makers, dealers and big managers owning big factories. I will continue to participate in the Media Expo.”
Echoing similar sentiment, Pradeep Mahajan, director, D-Kit Media said, “We have launched a few products like Digital wall-painting media, some key fabrics, vinyls – which are all eco-friendly and backlights as well as other products. Moving further, only eco-friendly products will stay as PVC is going through bans across states such as Kerala. We are very happy with our participation as we received very nice footfall from day one.”
Visitor testimonials
From the visitor’s perspective, the event served as a vibrant platform to discover innovations and build new connections. Subbarao Ankala, proprietor, Sai Interior Reflections, said, “I have been a regular visitor for the last eight years. This year, I saw new media options such as wallpapers, self-adhesives, stickers like glass and frosted and sprinkled options. Media Expo helps us to gain knowledge and explore more business options. It is best for those looking to expand their business.”
Adding to the enthusiasm, Amar Varude, proprietor, Nice Offset, said, “We visit Media Expo every year, but this one felt nice as I saw a display of vibrant innovations. I was here to find out about indoor printing technology for LED signboards and cutting as well. I would conclude that this expo was an awesome experience.”
First-time participants were equally impressed. Alexandra Taulin, managing director, Encres Dubuit (France) said, “We are involved in the development and selling of digital inks, and it is our first visit to the Media Expo Mumbai. This is a very good show as we connected with our partners, distributors, customers, and machine suppliers. This show is very dynamic and very well organized.”
This year, Media Expo’s 55th edition will mark a new milestone by launching its first edition in Chennai, Tamil Nadu, co-located with PrintExpo Chennai from 10 – 12 July 2025 at Chennai Trade Centre. Following this, Media Expo’s New Delhi edition will be held from 9-11 October 2025.
