ICScolor launches PressCheck

PressCheck is a lightning-fast remote press approval technology

ICScolor has launched its new product PressCheck to fulfil narrow web and label printing requirements. Photo credit: ICScolor
ICScolor has launched its new product PressCheck to fulfil narrow web and label printing requirements. Photo credit: ICScolor

ICScolor, the makers of the premier digital color proofing software Remote Director, announces the release of their newest product, PressCheck. 

Using the Remote Director backbone for sharing color-accurate proofs to the display, PressCheck can send the color-accurate press sheet and target proof comparison directly to the client’s office within a few minutes of printing the sheet. 

“Now printers can get sign-off on the quality match of their press sheet without the need to schedule press downtime around their customers’ travel schedules,” said Dan Caldwell, President of ICScolor. “This opens up the ability to offer press approvals to a wider number of customers while saving costly travel and out-of-office time previously associated with on-site press approvals.”

ICScolor’s new tool fulfils narrow web and label printing requirements

PressCheck is a great tool for narrow web and label printing facilities and those running full-size press sheets. The system comes with a ProofCheck viewer for both the printer and the client to ensure the same color is viewed in both locations. Additional ProofChecks can be added, or the client can use existing hardware.

Offered in a tabloid (12×17) and LF (36” roll-fed) formats, PressCheck is a complete solution for sending your client a color-accurate view of the press sheet.

The system includes

  • ProofCheck viewing station for the printer
  • ProofCheck viewing station for the customer
  • Scanner to capture the press sheet
  • Remote Director software for sending the sheet to the client
  • On-site installation and training (in the USA)

“I’ve seen a lot of soft proofing systems in my time but never anything better than this. To say I was impressed is an understatement,” said color management pioneer Don Hutcheson after viewing a demo of PressCheck. “The soft proof matched the scanned press sheet, the original digital file, and any soft proof I’ve ever seen. Even better, it all happened so quickly and easily, it made me feel color management had finally come of age.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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