HP ties up with TechNova for digital cartons and labels in India

Digital print comes full circle to TechNova’s 1993 attempt

TechNova and HP team to build up digital carton and label segment in India. Photo HP

In a bid to expand its distribution network in India for the digital printing business, HP today (17 December 2021) announced a strategic association with TechNova Imaging Systems – the largest offset Indian offset plate manufacturer for cartons and label digital printing. However, for commercial and photo segments, TechNova will continue to distribute Konica Minolta digital presses. 

TechNova has provided and manufactured offset plates in the country for half a century now. Soon after the launch of the Indigo press at IPEX in Birmingham in 1993, it became the distributor of Benny Landa’s Indigo press. Although TechNova’s attempt at the distribution of the Indigo was too far ahead of its time, and HP acquired Indigo more than a decade later, HP Indigo, has come back full circle to the Indian offset print technology and marketing pioneer – at least for cartons and labels.

Meanwhile, HP has established itself in the high-end of the digital printing market for commercial, packaging, and label printing with more than a hundred installations over the past fifteen years. HP says Redington will continue to be its partner for the commercial and photo segments even after this expansion. Founded as an offset plate manufacturer that became a licensee of Agfa technology, TechNova is a globally recognized name in pre-press, pressroom chemicals, and as a manufacturer of laser and inkjet digital print media. 

Announcing the association, A Appadurai, Country manager, Indigo and Inkjet Business Solutions, HP India said, “We are extremely excited to associate with TechNova for HP’s Indigo range of printing solutions for the folding carton and labels segment. TechNova’s reach, relationship, local infrastructure, workflow knowledge, and deep understanding of the Indian printing and packaging industry will help customers make a seamless transition to digital printing.”

Enhance offset and integrate digital strategy

C G Ramakrishnan, executive director and CEO of TechNova said, “TechNova’s mission has been to provide a total imaging ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to associate with HP, as this alliance will allow us to offer the full range of cutting-edge solutions to our customers. It is truly a win-win-win partnership for TechNova, HP, and customers”

TechNova’s ‘Enhance Offset & Integrate Digital’ strategy recognizes printers’ requirements for integration of digital efficiencies to offset capabilities. It is guided by a determined focus to help customers embrace digital into their existing ecosystems.

“HP’s futuristic digital solutions and marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach, and 50 years of customer trust and goodwill is a formidable synergy that will provide our customers with a unified ecosystem to generate new profits,” said Amit Khurana, COO – Digital & Offset Print Solutions at TechNova.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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