HP ties up with TechNova for digital cartons and labels in India

Digital print comes full circle to TechNova’s 1993 attempt

TechNova and HP team to build up digital carton and label segment in India. Photo HP

In a bid to expand its distribution network in India for the digital printing business, HP today (17 December 2021) announced a strategic association with TechNova Imaging Systems – the largest offset Indian offset plate manufacturer for cartons and label digital printing. However, for commercial and photo segments, TechNova will continue to distribute Konica Minolta digital presses. 

TechNova has provided and manufactured offset plates in the country for half a century now. Soon after the launch of the Indigo press at IPEX in Birmingham in 1993, it became the distributor of Benny Landa’s Indigo press. Although TechNova’s attempt at the distribution of the Indigo was too far ahead of its time, and HP acquired Indigo more than a decade later, HP Indigo, has come back full circle to the Indian offset print technology and marketing pioneer – at least for cartons and labels.

Meanwhile, HP has established itself in the high-end of the digital printing market for commercial, packaging, and label printing with more than a hundred installations over the past fifteen years. HP says Redington will continue to be its partner for the commercial and photo segments even after this expansion. Founded as an offset plate manufacturer that became a licensee of Agfa technology, TechNova is a globally recognized name in pre-press, pressroom chemicals, and as a manufacturer of laser and inkjet digital print media. 

Announcing the association, A Appadurai, Country manager, Indigo and Inkjet Business Solutions, HP India said, “We are extremely excited to associate with TechNova for HP’s Indigo range of printing solutions for the folding carton and labels segment. TechNova’s reach, relationship, local infrastructure, workflow knowledge, and deep understanding of the Indian printing and packaging industry will help customers make a seamless transition to digital printing.”

Enhance offset and integrate digital strategy

C G Ramakrishnan, executive director and CEO of TechNova said, “TechNova’s mission has been to provide a total imaging ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to associate with HP, as this alliance will allow us to offer the full range of cutting-edge solutions to our customers. It is truly a win-win-win partnership for TechNova, HP, and customers”

TechNova’s ‘Enhance Offset & Integrate Digital’ strategy recognizes printers’ requirements for integration of digital efficiencies to offset capabilities. It is guided by a determined focus to help customers embrace digital into their existing ecosystems.

“HP’s futuristic digital solutions and marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach, and 50 years of customer trust and goodwill is a formidable synergy that will provide our customers with a unified ecosystem to generate new profits,” said Amit Khurana, COO – Digital & Offset Print Solutions at TechNova.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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