Avikshit Saras, chief operating officer - ATL Mentor at Delhi3DPrinting with his book on 3D printing and 3D printer. Photo: IPP
New Delhi-based Delhi3DPrinting, formerly known as IPrintMyThings-3D Printing, was set up by the 3D expert Avikshit Saras in 2016. The company trades in equipment for 3D printing, including industrial printers and consumables. Apart from being the CEO of the company, Saras is the author of a book called 3D Printing – Made Simple.
3D printing is about creating an object layer by layer, and the raw material could be thermoplastic, resin or powder. Saras’s company mainly deals with the FDM (fuse deposition modeling) technology-based printers. It is a reseller of portable entry-level printers.
Avikshit Saras’ model made with 3D Printing. Photo: Delhi3DPrinting
Saras’ provides 3D printing training to school students and professionals who use the technology for new product development. The training for CAD designing and operating 3D printers effectively has been provided to approximately 1200-1500 people in India over the past two years. The company also supplies its printers to schools for student 3D printing projects. Industry customers include architects and designers who want to output prototypes and samples.
A 3D printing evangelist, Saras, says, “The future of 3D printing has phenomenal growth potential. The market has come up with inherent skills and creativity for 3D projects. While the market is growing, the technology is improving gradually, and the cost of 3D printers has come down. Some printer manufacturing is also taking place in India. Because a great deal of the technology is open source, so at least the fused deposition modeling (FDM) range of printers is being manufactured. Some amount of resin 3D printers are also being manufactured, SLA (stereolithography). The powder-based 3D printers are costly, and those are mostly imported in India because this technology is very advanced. These printers come from companies such as HP and Stratasys.”
New Delhi’s famous India Gate model made with 3D Printing. Photo: IPP
According to Avikshit Saras, the 3D printer market has done well during the Covid-19 pandemic. “In the past two years, the market for 3D printers was good. During the pandemic in 2020, we made around 30,000 face shields and helped people with good quality bio-degradable copper masks to protect themselves from Coronavirus.
“And, if you ask me about my contribution to the 3D industry, I would like to tell you that I have carried 3D technology to the grassroots level. Our major input has been training village-level entrepreneurs. A few of our clients have set up labs in India.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.