Xeikon expands the organization in Greater China

Sean Wu is appointed as the company’s general manager

Xeikon appoints Sean Wu as a general manager for Greater China
Xeikon appoints Sean Wu as a general manager for Greater China

Xeikon has appointed Sean Wu as a general manager for Greater China, signaling the company’s increasing presence in the region. In his new role, Wu is tasked with managing the significant growth in interest for Xeikon’s digital solutions in China, particularly from label and packaging printers and converters working with the high demands from brand owners and designers, creating unusual unique and high-end products to meet ever-evolving consumer demand. 

Wu will also manage and coordinate the company’s new warehousing facility at its Technical Innovation Center in Shanghai, where the company can now provide same-day consumables and parts delivery and technical support.

Wu says: “I am pleased to be a part of Xeikon’s future plans in China. The Xeikon family is a great community of innovation and forward-thinking. I have long admired Xeikon’s technology. With the huge growth we are seeing in China’s labels and packaging sectors, I am excited to present Xeikon’s innovative solutions to these markets. With the new warehousing facility now open in Shanghai, we are able to quickly respond with technical help and 24/7 delivery service on parts and consumables.” 

“I have been working in the IT sector for almost 30 years for Hitachi, EMC, and IBM. I also worked for many years as general manager at InfoPrint, where I was in charge of selling Continuous Print solutions. My new role is a big opportunity, and I now hope to bring my IT and management skills to support Xeikon.”

Xeikon plans for expanding Chinese markets

The company’s Innovation Center in Shanghai is designed to house the latest Xeikon equipment to support the expanding Chinese markets. The hands-on center of digital printing excellence is a welcome place of interaction where visitors and customers can test various applications and options for new revenue streams and business growth. With this new state-of-the-art warehousing facility, the company can now deliver a same-day response to its customers across the whole of Greater China.

Xeikon designed its Innovation Center in Shanghai to be a benchmark of excellence. Printing and converting companies are invited to discuss their business strategies and compare results on the company equipment. 

Wu continues: “We are also able to provide customers with the full suite of Xeikon services, including training and support as well as our online and comprehensive advisory service Transform with its hotline for advice and guidance on digital transformation. With the new warehouse in operation, we can also efficiently handle all our customers’ inquiries with a speedy response and a 24/7 delivery”.

Klaus Nielsen, director and general manager APAC, concludes, “We are delighted that Sean Wu has joined Xeikon as general manager for Greater China. He brings a wealth of expertise and proven management skills. The Chinese market continues to expand, and this appointment is the next step in our G2M strategy for this region. In his newly established role, Sean will further develop and strengthen the company business in Greater China.”


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The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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