Arofine contributes a unique perspective to PrintPack India 2022 – Hall 3, Stand B20B

Sustainability takes centerstage

Arofine Polymers
Caption - (Extreme Right) Chaitanya Joshi, business development manager of Arofine Polymers with his team standing at their stand B20B in hall 3 in PrintPack India 2022. Photo IPP

In PrintPack India 2022, Arofine Polymers is showcasing its water-based pasting adhesives, lamination, emulsion, and coatings for various industries such as automobiles, labels and tapes, corrugation, furniture, paints and inks, stationery, construction and printing, and packaging in Hall 3, Stand B20B. The company has flagship products under the brand names Arobond, Arovyl, Acrosol, Arostik, Arocryl, Arocom, Arofix, Aroset, and Acrotech.

“Everyone now wants to have recyclable, sustainable, and eco-friendly products. In this exhibition, you can find many companies making paper bags. For the pasting, we are providing our eco-friendly adhesives that flow with the trend,” says Chaitanya Joshi, business development manager at Arofine Polymers.

The trend of using plastic straws is now getting older. The new thing is the recyclable paper straws, as it puts no harm to the earth. The paper straw is just a piece of paper that can be rolled and pasted and used, but there is an underlying science behind this, and it undergoes an entire process before it reaches the consumer. Joshi explains, “The straw will come in direct food contact. A consumer who will sip something from a straw should not experience harmful side effects. We have our adhesives ‘Arobond 73’ tested from the lab and have received certification of food safety from the authorities. It is, thus, completely safe for the end consumers.”

As per consumer expectations, the paper straw must have a tensile strength to stay intact for half an hour if poured into a cold drink or coffee. The company is producing an adhesive for paper straws that can make the straw last for 24 hours straight. It went one step ahead and poured the paper straw into warm water, finding that the straw lasted for half an hour.

“Environmentally friendly packaging, such as paper bags, paper straws, and paper cups, will be required in the near future. This event is important to us since it allows us to communicate with current and future consumers. We may plan our future product development properly due to these exchanges,” concludes Joshi.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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