Xerox India talks about print and beyond at Printpack India

Offerings for all segments of the print industry

Shankaracharya Laskar of Xerox India with the Iridesse production press. Photo IPP

At the 15th Printpack India show, Xerox India is talking about print and beyond. According to Shankaracharya Laskar, sales director, technology and channels, Xerox India, the concept of print and beyond, the company is looking at three broad pillars for the customer.

“The first pillar is how the customer can expand his or her business. We are looking at a trend where print runs are shrinking and there is a requirement for being more adaptable. There is also an increased requirement for specialty outcomes. Considering all these points, we are working on helping our customers increase their business. The second pillar is how we are able to help customers protect their income. The third pillar is where we can help customers in their workflows,” Laskar said.

Xerox India is highlighting solutions for multiple segments of the print industry. The company is demonstrating its flagship Iridesse production press which has a 10-color engine. Also on display is the Versant series which is in the mid-production segment. While for the entry-level segment, Xerox is showing Primelink series, both in monochrome and color. 

“Whether you take the Iridesse or the Versant or the entry-level segments, we are offering CMYK plus enabled solutions,” Laskar says. 

Xerox India is exhibiting Iridesse color production press, Xerox Versant 4100 press, Xerox Versant 280 press, Xerox PrimeLink C9070 printer, and Xerox PrimeLink B9100 series.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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