HP reinvents dye sublimation printing with the launch of HP Stitch

Signals HP entry into textile printing and soft signage applications

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HP has announced the new HP Stitch S series, a portfolio of digital textile printers that deliver fast, precise color-matching, alongside efficient, simplified processes. It is HP’s latest innovation designed to accelerate commercial digital print adoption.

“Décor and fashion application trends, on-demand production and personalization are boosting digital print growth,” says Santi Morera, head of Graphics Solutions Business at HP. “The digitally printed textiles market is experiencing double-digit annual growth, forecast to reach US$ 5.5 billion by 2023, according to Smithers Pira. We look forward to more digital print transformations being realized with the arrival of the new HP Stitch S series.”

The portfolio of printers couple HP Thermal Inkjet technology with industry-standard dyes for superior color durability. The first-ever built-in spectrophotometer enables Stitch’s fast and exact color-matching. The introduction includes three new printers from 64-inch to 126-inch wide: the HP Stitch S300 64-in Printer, the HP Stitch S500 64-in Printer, and the HP Stitch S1000 126-in Printer.

The HP Stitch S300 Printer holds the first user-replaceable printhead, resulting in reduced down-times and service costs. The HP Stitch S300 Printer was designed specifically for new-to-dye sublimation professionals, prototyping departments, and growing print providers.

“Our experience with HP Stitch S300 has been much easier and faster than other dye sub printers we’ve previously used. Most printers require manual action in terms of head maintenance and alignment,” says Teunis Roos of Color Concepts. “The HP Stitch S300 is more proactive and automated when it comes to performance. We’ve experienced a 50 percent reduction in time with the HP Stitch solution.”

HP Stitch S500 Printer enables predictable dye sublimation color and less media waste for production environments. With symmetrical 2xCMYK printhead configuration and Optical Media Advance Sensor, this 64-inch printer allows for saturated and reliable one pass mode for true top speed. The HP Stitch S500 Printer was designed specifically for high production sites.

Key HP Stitch S500 Printer features include streamlined production, services and cloud fleet management tools, HP SmartColor tools, cost savings due to lesser reprints and media waste, and new HP dye sublimation paper.

The HP Stitch S300 and S500 Printer series, as well as dye sublimation paper, are available now and were showcased at ISA 2019 in Las Vegas, Nevada from April 24-26. The 126-inch HP Stitch S1000 Printer will make its debut at FESPA 2019 in May.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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