Shankaracharya Laskar of Xerox India with the Iridesse production press. Photo IPP
At the 15th Printpack India show, Xerox India is talking about print and beyond. According to Shankaracharya Laskar, sales director, technology and channels, Xerox India, the concept of print and beyond, the company is looking at three broad pillars for the customer.
“The first pillar is how the customer can expand his or her business. We are looking at a trend where print runs are shrinking and there is a requirement for being more adaptable. There is also an increased requirement for specialty outcomes. Considering all these points, we are working on helping our customers increase their business. The second pillar is how we are able to help customers protect their income. The third pillar is where we can help customers in their workflows,” Laskar said.
Xerox India is highlighting solutions for multiple segments of the print industry. The company is demonstrating its flagship Iridesse production press which has a 10-color engine. Also on display is the Versant series which is in the mid-production segment. While for the entry-level segment, Xerox is showing Primelink series, both in monochrome and color.
“Whether you take the Iridesse or the Versant or the entry-level segments, we are offering CMYK plus enabled solutions,” Laskar says.
Xerox India is exhibiting Iridesse color production press, Xerox Versant 4100 press, Xerox Versant 280 press, Xerox PrimeLink C9070 printer, and Xerox PrimeLink B9100 series.
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