Jaipur-based Digital Print Hub installs HP Indigo 12000 HD

It is first installation of HP Indigo B2 portfolio in Rajasthan

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Jaipur-based Digital Print Hub has installed HP Indigo 12000 HD digital press to meet the growing demands of the photo market
Jaipur-based Digital Print Hub has installed HP Indigo 12000 HD digital press to meet the growing demands of the photo market

HP Indigo offers a variety of digital printing presses designed to meet the needs of demanding photo finishing businesses and peak season operations for any type of photo specialty application of any size. Keeping up with the latest digital printing solutions and commitment to meet the quality standards, Digital Print Hub has installed HP Indigo 12000 HD digital press at its facility in Jaipur, Rajasthan.  

Owing to the increased demand for innovative big size B2 Photo print market, DPH is now the only photo color lab in Rajasthan with a high-definition digital press. The installation will further digitally revolutionize the photo print requirements and open the doors of printing jobs from the commercial and light packaging printing segment. This will allow the company to establish itself as the preferred digital printing service provider in the entire state. 

HP Indigo 12000 Digital Press offers smooth, superior print quality with HP’s unique photo enhancing ElectroInks and High Definition (HD) FM imaging and screening technology. In addition, this press provides a holistic Photo printing solution and wide versatility, enabling Digital Print Hub to produce the finest digital prints in B2 size. Equipped with HP Indigo’s liquid electrophotography (LEP) technology, the digital printers produce crisp and attractive images and smooth vignettes with a very thin ink layer that gives uniform gloss between the ink and substrate.

Creating a new benchmark for print technology, HP Indigo 12000 digital press also allows printing super fine photo applications using a range of media in different sizes to produce a wide variety of wedding or professional photo albums. This will ensure that Digital Print Hub will be able to produce specialty printing jobs and will successfully cater to the company’s launch of new brands for wedding albums and photo books. 

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HP Indigo is establishing new standard in Indian photo printing industry

Accurate color is the top concern for color-critical photographers and photo studios. The HP Indigo digital press offers the widest color selection specially designed for the Indian photo industry. The introduction of Vivid Pink and Vivid Green ElectroInks is helping the photographers to achieve the maximum color gamut and establishing a new standard in the Indian photo printing industry. Furthermore, to accomplish Pantone emulations, they can also use the only Pantone licensed 6 and 7 color on-press solutions in digital printing. The feature is exclusive to HP Indigo, providing an accurate, rich, and reliable output. 

HP PrintOS enables customers to improve operations and increase efficiency in the business workflow to ensure productivity while delivering highly customizable solutions. Digital Print Hub is employing this to keep track of the daily production and monitor the press’s real-time performance. This is also helping the company to manage losses and operations during the peak season for producing wedding albums and photo books. 

Kishan Choudhary, managing director of Digital Print Hub, said, “Digital Print Hub was founded in 2016 with a toner machine to cater to the quick print segment in Jaipur and feed the printing requirements of adjoining areas. However, understanding the limitations of toner devices, we partnered with HP to invest in HP Indigo 5600 to cater to the premium segment and increase the volumes simultaneously. In the past three years, with our association with HP, we have seen tremendous growth and have established ourselves as one of the leading Digital printers companies in Rajasthan. To maintain this growth momentum and changing business requirements, we decided to invest in an HP Indigo 12000 HD.”

“We are extremely delighted to continue our ongoing association with HP, which will further help us provide the right Digital Printing tools to our valuable customers and expand our business. Through our partnership, we aim to achieve our vision and become one of India’s first print service providers to set up an exclusive and world-class Digital Printing setup offering best-in-class products,” he added.

Speaking on the new installation, A Appadurai, country manager, HP Indigo and page-wide web press, HP India market, said, “Over the past few years, the digital printing industry has undergone a paradigm shift and broadened the photo print industry with lots of – innovations. Today, we have provided the power of innovation to our customers. They are revolutionizing the Photo printing industry by using the right colors, delivering high quality and cost-effective print in the fastest time frame to photographers and photo studios. We are proud to expand our alliance with Digital Print Hub and support them as a partner in achieving the highest standard of photo print quality by providing HP’s digital technology.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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