Konica Minolta displays printed samples at Screen Print India in Mumbai

Connecting printers to print buyers

Konica Minolta
Left to right: Ashish Joshi and Vijay Kamat Konica Minolta Business Solutions India

At Screen Print India 2022, Konica Minolta India displayed samples of applications printed on its industrial printers. Screen Print India 2022 was held at Jio World Convention Centre in Mumbai from 12-14 May. 

Konica Minolta

“By showing the high-end digital print applications at our booth at Screen Print India, we are trying to make these more visible to brand owners and corporates so that they can connect with the printers who are using our industrial printing machines,” says Vijay Kamat, product manager IP – PP & IP marketing, Konica Minolta Business Solutions India. 

Kamat said that the samples displayed were printed using industrial printing solutions MGI Jetvarnish, roll-to-roll Accuriolabel 230 label digital press, and the KM 1e. The samples were printed at the Konica Minolta demo center. 

Konica Minolta
Printed samples at Konica Minolta stand

Konica Minolta got a very good response at the expo and met a number of visitors during the three days. “Initially we were apprehensive about participating in Screen Print India because the Indian economy was coming out of a long pandemic. However, with the kind of response we have received at the expo has been fantastic which justifies our decision to be here. We have got a lot of enquires and we are working to connect print buyers to printers,” Kamat said. 

Kamat said that the company booth was designed to display print applications, and the company got a lot of inquiries about the machines as well. “We are seeing that customers are now ready to invest in digital presses as the industry recovers. Short-run volumes have increased manifold,” he said.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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