Konica Minolta displays printed samples at Screen Print India in Mumbai

Connecting printers to print buyers

Konica Minolta
Left to right: Ashish Joshi and Vijay Kamat Konica Minolta Business Solutions India

At Screen Print India 2022, Konica Minolta India displayed samples of applications printed on its industrial printers. Screen Print India 2022 was held at Jio World Convention Centre in Mumbai from 12-14 May. 

Konica Minolta

“By showing the high-end digital print applications at our booth at Screen Print India, we are trying to make these more visible to brand owners and corporates so that they can connect with the printers who are using our industrial printing machines,” says Vijay Kamat, product manager IP – PP & IP marketing, Konica Minolta Business Solutions India. 

Kamat said that the samples displayed were printed using industrial printing solutions MGI Jetvarnish, roll-to-roll Accuriolabel 230 label digital press, and the KM 1e. The samples were printed at the Konica Minolta demo center. 

Konica Minolta
Printed samples at Konica Minolta stand

Konica Minolta got a very good response at the expo and met a number of visitors during the three days. “Initially we were apprehensive about participating in Screen Print India because the Indian economy was coming out of a long pandemic. However, with the kind of response we have received at the expo has been fantastic which justifies our decision to be here. We have got a lot of enquires and we are working to connect print buyers to printers,” Kamat said. 

Kamat said that the company booth was designed to display print applications, and the company got a lot of inquiries about the machines as well. “We are seeing that customers are now ready to invest in digital presses as the industry recovers. Short-run volumes have increased manifold,” he said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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