Insight acquires Trisita Marketing’s HP latex sign and display business

Insight has set up its base of operations in Kolkata to strengthen its hold in the Eastern region

(Left to Right) Ashutosh Modi, Shiv Modi, Ajay Aggarwal, Ashish Save, at the acquisition of Trisita in Insight. Photo Insight

Insight Print Communications announces the acquisition of Trisita Marketing sign and display division which includes the sale and support of HP Latex wide format printing solutions in Eastern India. Insight has set up its base of operations in Kolkata for the entire Eastern region.

Insight and Trisita are the top 2 major channel partners of HP for their entire range of HP Latex Wide Format printing solutions. While Insight had a strong presence in North, South and West India, Trisita was handling East India. HP has a market leadership with HP Latex in India, having around 2,500 machines installed. HP Latex is known to print service providers (PSPs) and corporates for its water-based inks and green technology in the wide-format printing industry that has been primitively using solvent-based technologies which are now banned in many countries and no longer in use.

Ajay Aggarwal, managing director and chief executive officer of Insight says, “With this acquisition, Insight strengthens its operations and customer base in East India. Insight has been on a high growth trajectory since the pandemic, and we have plans to grow both organically and through inorganic means. Insight changed its vision to ‘helping print industry transition to digital’ ever since we diluted our stake in Komori range of analog offset press sales business.

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We have been progressively adding multiple digital printing solutions to our portfolio. We tied up with Fujifilm for their print-on-demand solutions, such as Revoria Press PC1120 and JetPress 750. Recently, we added Scodix to our portfolio, which is well-known for its digital print enhancement solutions. We have also started promoting Screen Japan’s Truepress 520HD digital inkjet book printing press and ultimate technologies imposition solutions.”

Ashish Save, director, Insight, adds, “Insight has always had a very strong presence in the sign and display industry, earlier with Scitex and now with HP. We were market leaders during the solvent era, and we continue to lead the market with HP Latex. One of the key focus areas for Insight is to promote environment-friendly and sustainable solutions.

Today, we have the highest install base of CtPs in the country that have transitioned to using the Kodak Sonora process-less plates. Our Mimaki digital textile printing solutions provide a greener way for the textile industry to print and move away from highly polluting traditional analog screen and rotary printing technologies. All printing presses in our portfolio are world’s best solutions giving the highest quality with the lowest environmental impact. We take pride in the quality of the solutions that we offer to our customers.”

Adhish Aggarwal, who has joined Insight recently, has been entrusted with managing and growing East India. He says, “We want to bring to our newly acquired team of Trisita, our customers and print service providers in East region, the best practices and solutions from other parts of the country. These are exciting times for Insight.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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