Insight acquires Trisita Marketing’s HP latex sign and display business

Insight has set up its base of operations in Kolkata to strengthen its hold in the Eastern region

(Left to Right) Ashutosh Modi, Shiv Modi, Ajay Aggarwal, Ashish Save, at the acquisition of Trisita in Insight. Photo Insight

Insight Print Communications announces the acquisition of Trisita Marketing sign and display division which includes the sale and support of HP Latex wide format printing solutions in Eastern India. Insight has set up its base of operations in Kolkata for the entire Eastern region.

Insight and Trisita are the top 2 major channel partners of HP for their entire range of HP Latex Wide Format printing solutions. While Insight had a strong presence in North, South and West India, Trisita was handling East India. HP has a market leadership with HP Latex in India, having around 2,500 machines installed. HP Latex is known to print service providers (PSPs) and corporates for its water-based inks and green technology in the wide-format printing industry that has been primitively using solvent-based technologies which are now banned in many countries and no longer in use.

Ajay Aggarwal, managing director and chief executive officer of Insight says, “With this acquisition, Insight strengthens its operations and customer base in East India. Insight has been on a high growth trajectory since the pandemic, and we have plans to grow both organically and through inorganic means. Insight changed its vision to ‘helping print industry transition to digital’ ever since we diluted our stake in Komori range of analog offset press sales business.

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We have been progressively adding multiple digital printing solutions to our portfolio. We tied up with Fujifilm for their print-on-demand solutions, such as Revoria Press PC1120 and JetPress 750. Recently, we added Scodix to our portfolio, which is well-known for its digital print enhancement solutions. We have also started promoting Screen Japan’s Truepress 520HD digital inkjet book printing press and ultimate technologies imposition solutions.”

Ashish Save, director, Insight, adds, “Insight has always had a very strong presence in the sign and display industry, earlier with Scitex and now with HP. We were market leaders during the solvent era, and we continue to lead the market with HP Latex. One of the key focus areas for Insight is to promote environment-friendly and sustainable solutions.

Today, we have the highest install base of CtPs in the country that have transitioned to using the Kodak Sonora process-less plates. Our Mimaki digital textile printing solutions provide a greener way for the textile industry to print and move away from highly polluting traditional analog screen and rotary printing technologies. All printing presses in our portfolio are world’s best solutions giving the highest quality with the lowest environmental impact. We take pride in the quality of the solutions that we offer to our customers.”

Adhish Aggarwal, who has joined Insight recently, has been entrusted with managing and growing East India. He says, “We want to bring to our newly acquired team of Trisita, our customers and print service providers in East region, the best practices and solutions from other parts of the country. These are exciting times for Insight.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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