Insight acquires Trisita Marketing’s HP latex sign and display business

Insight has set up its base of operations in Kolkata to strengthen its hold in the Eastern region

(Left to Right) Ashutosh Modi, Shiv Modi, Ajay Aggarwal, Ashish Save, at the acquisition of Trisita in Insight. Photo Insight

Insight Print Communications announces the acquisition of Trisita Marketing sign and display division which includes the sale and support of HP Latex wide format printing solutions in Eastern India. Insight has set up its base of operations in Kolkata for the entire Eastern region.

Insight and Trisita are the top 2 major channel partners of HP for their entire range of HP Latex Wide Format printing solutions. While Insight had a strong presence in North, South and West India, Trisita was handling East India. HP has a market leadership with HP Latex in India, having around 2,500 machines installed. HP Latex is known to print service providers (PSPs) and corporates for its water-based inks and green technology in the wide-format printing industry that has been primitively using solvent-based technologies which are now banned in many countries and no longer in use.

Ajay Aggarwal, managing director and chief executive officer of Insight says, “With this acquisition, Insight strengthens its operations and customer base in East India. Insight has been on a high growth trajectory since the pandemic, and we have plans to grow both organically and through inorganic means. Insight changed its vision to ‘helping print industry transition to digital’ ever since we diluted our stake in Komori range of analog offset press sales business.

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We have been progressively adding multiple digital printing solutions to our portfolio. We tied up with Fujifilm for their print-on-demand solutions, such as Revoria Press PC1120 and JetPress 750. Recently, we added Scodix to our portfolio, which is well-known for its digital print enhancement solutions. We have also started promoting Screen Japan’s Truepress 520HD digital inkjet book printing press and ultimate technologies imposition solutions.”

Ashish Save, director, Insight, adds, “Insight has always had a very strong presence in the sign and display industry, earlier with Scitex and now with HP. We were market leaders during the solvent era, and we continue to lead the market with HP Latex. One of the key focus areas for Insight is to promote environment-friendly and sustainable solutions.

Today, we have the highest install base of CtPs in the country that have transitioned to using the Kodak Sonora process-less plates. Our Mimaki digital textile printing solutions provide a greener way for the textile industry to print and move away from highly polluting traditional analog screen and rotary printing technologies. All printing presses in our portfolio are world’s best solutions giving the highest quality with the lowest environmental impact. We take pride in the quality of the solutions that we offer to our customers.”

Adhish Aggarwal, who has joined Insight recently, has been entrusted with managing and growing East India. He says, “We want to bring to our newly acquired team of Trisita, our customers and print service providers in East region, the best practices and solutions from other parts of the country. These are exciting times for Insight.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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