Fujifilm India & Insight Print Communications join hands

To offer solutions for the graphics arts segment

By
IPP Desk
-
210
Kentaro Imafuku, Head of Department, Graphic Arts, Fujifilm India
Kentaro Imafuku, Head of Department, Graphic Arts, Fujifilm India

Fujifilm India and Insight Print Communications have come together for a strategic partnership to innovate and expand top-of-the-class solutions for the graphic arts portfolio.

Commenting on the partnership, Kentaro Imafuku, Head of Department, Graphic Arts, Fujifilm India, stated, “We are delighted to partner with Insight which aims to deliver the highest quality standards in customer understanding and service support and provide world-class product & solutions to the printing industry in India.”

“At Fujifilm India, our greatest strength lies in providing a total worldwide service from system configuration to strategy planning and technical support. This strength drives our technical innovation, enabling us to contribute to the development of the Graphic Arts industry. With this announcement, we want to foster collaboration and create various futuristic platforms in the graphic arts segment beginning this financial year,” he added.

Fujifilm India & Insight together to launch digital solutions for key segments 

Fujifilm already has products for various segments of the printing industry successfully running across the world. The brand aims to leverage Insight’s longstanding relationship with the Indian print industry that spans almost two generations of entrepreneurs through this alliance. During this collaboration, choosing the right products considering market demand and customers’ expectations will be a key focus area for both. In addition, they plan to work together by launching digital solutions for key segments like the commercial, publishing, and labels industries.

As part of this partnership, Fujifilm aims to work with Insight on various futuristic platforms in the graphic arts segment beginning FY 21-22. It further plans to expand this partnership in a phased manner.

Ajay Aggarwal, MD and CEO of Insight
Ajay Aggarwal, MD and CEO of Insight

“At Insight, we promote many great solutions for the graphic arts industry in the Indian market. With Fujifilm’s diverse offerings – we enhance our range. With our India-wide network, we are optimistic that this collaboration will help us strengthen our commitment of transforming the printing segment in India. With our combined vision to understand the needs of our customers and provide appropriate solutions, we believe this association will enhance the value we bring to the market,” added Ajay Aggarwal, MD and CEO of Insight.

 

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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