Apsom Infotex introducing Coloreel at GTE

Coloreel enables high-quality coloring of textile thread on demand

Apsom Infotex introducing revolutionized thread coloring technology Coloreel at GTE.

Apsom Infotex has announced its exclusive distribution agreement of instant Thread Coloring Unit (ITCU) technology with Swedish innovator Coloreel. A live demo of instant Thread Coloring Unit (ITCU) technology along with samples will be displayed at the Garment technology expo – GTE between 27–30 May 2022 in Delhi.

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand and will help clients unlock a world of creative potential. By instantly coloring the thread on-demand, it enables unique and more creative designs and vastly improves overall production efficiency.

  • It can be mounted on all modern embroidery machines and brands.
  • Easily create embroideries with unique texture and effects.
  • A more sustainable embroidery technology.

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Coloreel products have been rigorously tested for quality assurance and validated to comply with textile industry standards for embroidery production. Coloreel embroideries are washable at 60°/95°/dry cleaning with the good fastness and low rubbing properties. They are also resistant to UV light, artificial light and perspiration.

Coloreel’s instant thread coloring technology sets your creativity free and allows you to create unique embroideries with thousands of colors all CMYK, PMS and Pantone compatible. With Coloreel you have tons of possibilities to create unique, multi-colored and high-quality logos. Coloreel also allows you to create designs with exclusive special effects such as vivid multi-point gradients, noise, and stripes never seen before.

With Coloreel Technology one can embroider on any material or type of product like – caps, shoes, bags, workwear, jeans, jackets, and shirts.

Anirudh Dadu- Business Devlopment manager, Apsom Infotex, “It‘s India‘s first instant thread coloring unit technology that will make embroidery process more efficient with the groundbreaking technology by Coloreel. We are very happy to have the opportunity to distribute Coloreel in India is amongst the world’s biggest apparel and textile producing markets.”

On the association with Apsom Infotex, Sven Öquist, vice-president Sales from Coloreel Group said, “We are very excited to finally be able to enter the Indian market. We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come.”

Apart from Coloreel, visitors can also see, a live demo of GTXpro an operator-friendly high-end direct-to-garment printer with the best technology made by Brother. One can print any design on practically anything with Brither’s GTX pro, best for start-ups, and any garment decorators looking to grow.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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