Apsom Infotex introducing Coloreel at GTE

Coloreel enables high-quality coloring of textile thread on demand

Apsom Infotex introducing revolutionized thread coloring technology Coloreel at GTE.

Apsom Infotex has announced its exclusive distribution agreement of instant Thread Coloring Unit (ITCU) technology with Swedish innovator Coloreel. A live demo of instant Thread Coloring Unit (ITCU) technology along with samples will be displayed at the Garment technology expo – GTE between 27–30 May 2022 in Delhi.

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand and will help clients unlock a world of creative potential. By instantly coloring the thread on-demand, it enables unique and more creative designs and vastly improves overall production efficiency.

  • It can be mounted on all modern embroidery machines and brands.
  • Easily create embroideries with unique texture and effects.
  • A more sustainable embroidery technology.

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Coloreel products have been rigorously tested for quality assurance and validated to comply with textile industry standards for embroidery production. Coloreel embroideries are washable at 60°/95°/dry cleaning with the good fastness and low rubbing properties. They are also resistant to UV light, artificial light and perspiration.

Coloreel’s instant thread coloring technology sets your creativity free and allows you to create unique embroideries with thousands of colors all CMYK, PMS and Pantone compatible. With Coloreel you have tons of possibilities to create unique, multi-colored and high-quality logos. Coloreel also allows you to create designs with exclusive special effects such as vivid multi-point gradients, noise, and stripes never seen before.

With Coloreel Technology one can embroider on any material or type of product like – caps, shoes, bags, workwear, jeans, jackets, and shirts.

Anirudh Dadu- Business Devlopment manager, Apsom Infotex, “It‘s India‘s first instant thread coloring unit technology that will make embroidery process more efficient with the groundbreaking technology by Coloreel. We are very happy to have the opportunity to distribute Coloreel in India is amongst the world’s biggest apparel and textile producing markets.”

On the association with Apsom Infotex, Sven Öquist, vice-president Sales from Coloreel Group said, “We are very excited to finally be able to enter the Indian market. We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come.”

Apart from Coloreel, visitors can also see, a live demo of GTXpro an operator-friendly high-end direct-to-garment printer with the best technology made by Brother. One can print any design on practically anything with Brither’s GTX pro, best for start-ups, and any garment decorators looking to grow.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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