Apsom Infotex to introduce new Dimense wallpaper print technology

Apsom at Media Expo 2020 in Mumbai

Live demo of Dimense technology and broad range of 3D custom-made wallpaper samples will be displayed at the Media Expo
Live demo of Dimense technology and broad range of 3D custom-made wallpaper samples will be displayed at the Media Expo

Apsom Infotex announced its exclusive distribution agreement of the new 3D wallpaper printing technology Dimense with Lithuania-based company Veika the inventor of Dimense technology. Live demo of Dimense technology and broad range of 3D custom-made wallpaper samples will be displayed at the Media Expo between 20 – 22 February 2020 in Mumbai to demonstrate the capabilities of the Dimense wallpaper printer. Dimense technology allows designing unique structures and colour combinations, to create one-of-a-kind innovative printing solutions.

Dimense technology does exactly what its name implies – it ‘dimenses’ digital printing. This pioneering technology makes it possible to print unique embossing at the same time as the item is digitally printed at virtually any size and without repeating the embossing pattern. So structure and motif can perfectly match one another, or the structure only, different than the picture itself – it all depends on the designer’s creativity.

The Dimensor printer allows continuous printing and embossing simultaneously. It consists of two main components – inkjet printer and calender. Dimense technology inherited the possibility of printing tailor-made images of any size from digital printing and the effective formation of physical structure from the wallpaper industry. The combination of both allows printing unique and unseen digitally structured images, adding both colour and dimension to your prints.

Deborshi Paul Choudhary, business head at Apsom Infotex
Deborshi Paul Choudhary, business head at Apsom Infotex

Dimense offers output with high resistance quality and does not fade in direct light, which makes it perfect for high traffic areas such as hotels, retail and corporate environments. It can print at speeds of up to 30sqm/hr with a print width of 1.6m. Dimense is an environmentally friendly technology based on latex eco-friendly inks and PVC-free structure-forming Ecodeco media. Deborshi Paul Choudhury, business head of Apsom Infotex says, “It’s the world’s first printer that makes digital print and embossing simultaneously and effectively and here in India, this technology is all set to be a game changer in the digitally printed wallpaper market.” Visitors can experience the new era of printing with Dimense at Apsom Infotex at Stand B10 in hall 4 in Bombay Exhibition Centre in Mumbai.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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