Apsom Infotex to introduce new Dimense wallpaper print technology

Apsom at Media Expo 2020 in Mumbai

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Live demo of Dimense technology and broad range of 3D custom-made wallpaper samples will be displayed at the Media Expo
Live demo of Dimense technology and broad range of 3D custom-made wallpaper samples will be displayed at the Media Expo

Apsom Infotex announced its exclusive distribution agreement of the new 3D wallpaper printing technology Dimense with Lithuania-based company Veika the inventor of Dimense technology. Live demo of Dimense technology and broad range of 3D custom-made wallpaper samples will be displayed at the Media Expo between 20 – 22 February 2020 in Mumbai to demonstrate the capabilities of the Dimense wallpaper printer. Dimense technology allows designing unique structures and colour combinations, to create one-of-a-kind innovative printing solutions.

Dimense technology does exactly what its name implies – it ‘dimenses’ digital printing. This pioneering technology makes it possible to print unique embossing at the same time as the item is digitally printed at virtually any size and without repeating the embossing pattern. So structure and motif can perfectly match one another, or the structure only, different than the picture itself – it all depends on the designer’s creativity.

The Dimensor printer allows continuous printing and embossing simultaneously. It consists of two main components – inkjet printer and calender. Dimense technology inherited the possibility of printing tailor-made images of any size from digital printing and the effective formation of physical structure from the wallpaper industry. The combination of both allows printing unique and unseen digitally structured images, adding both colour and dimension to your prints.

Deborshi Paul Choudhary, business head at Apsom Infotex
Deborshi Paul Choudhary, business head at Apsom Infotex

Dimense offers output with high resistance quality and does not fade in direct light, which makes it perfect for high traffic areas such as hotels, retail and corporate environments. It can print at speeds of up to 30sqm/hr with a print width of 1.6m. Dimense is an environmentally friendly technology based on latex eco-friendly inks and PVC-free structure-forming Ecodeco media. Deborshi Paul Choudhury, business head of Apsom Infotex says, “It’s the world’s first printer that makes digital print and embossing simultaneously and effectively and here in India, this technology is all set to be a game changer in the digitally printed wallpaper market.” Visitors can experience the new era of printing with Dimense at Apsom Infotex at Stand B10 in hall 4 in Bombay Exhibition Centre in Mumbai.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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