JLF unveils new NFT collection

Marks 15 years

71
NFT
Sanjoy K Roy, managing director, Teamwork Arts, said, “The Jaipur Literature Festival has an extensive and loyal international audience who has been regularly attending the talks at the Festival. International audiences are very happy to hear about the Festival doing an NFT drop.”

The 15th edition of the Jaipur Literature Festival (JLF) has been concluded in a hybrid avatar with the on-ground edition taking place in all its glory at its customary home in Jaipur at Hotel Clarks Amer. Teamwork Arts, the producer of the ‘greatest literary show on Earth’, has launched a new NFT collection at the concluding day of the Festival.

As a tribute to the Festival’s 15 years, the collection includes fifteen stunning moments and celebrates this landmark 15th edition. These include moments with Amitabh Bachchan, His Holiness the 14th Dalai Lama, Aamir Khan, former president of India, the late A P J Abdul Kalam, late actor Rishi Kapoor, popular actor Shatrughan Sinha, and many other notable names.

This is to be hosted on a popular NFT marketplace – abris.io and will be available only as a ‘limited edition’. The iconic Festival has been a melting pot of writers, performers, artists, and discussions and debates – some regular attendees have perhaps missed their annual literary pilgrimage to Jaipur.

At the Festival opening, Tourism minister of Rajasthan, Vishvendra Singh said, “I am delighted that the Jaipur Literature Festival is returning on-ground in the pink city”

The Festival has launched a curated NFT drop on abris.io.

Speaking on the occasion, Sanjoy K Roy, managing director, Teamwork Arts, said, “The Jaipur Literature Festival has an extensive and loyal international audience who has been regularly attending the talks at the Festival. International audiences are very happy to hear about the Festival doing an NFT drop.”

Priya Samant, chief executive officer and co-founder of Abris, said, “It is an honor to collaborate with Jaipur Literature Festival which brings thought leaders and literary legends together through books, conversations, and performances to showcase India’s rich culture to the world.”

The Festival NFTs will be available online to all for buying through credit card and cryptocurrency and will commemorate 15 milestone years of this incomparable Festival. The curated digital collection will go live on 11 April with a set of captivating visuals which would showcase the Jaipur Literature Festival’s star-studded journey through the years. The NFT drop symbolizes its openness to technology adoption.

Victoria, who has so far attended six editions of the Festival, said, “Am keen to see the journey and the evolution of the literature, especially popular authors who will be associated with the NFT format.” 

The Festival has a long-standing tradition of open conversations and exchange of inspirational ideas. NFTs are the new medium of exchanging perspectives in digital and physical forms. The collection will be available for browsing and purchase on the Jaipur Literature Festival storefront on abris.io Abris enables innovative creators around the world to showcase their creativity as NFTs.

NFTs can be a special drop, part of an exclusive collection, or part of an Omni NFT Store. Abris empowers creators to market their assets with no boundaries. Abris also provides NFTs-as-a-Service (NFTaaS) to help artists, celebrities, charities, political campaigns, social impact initiatives, brands, and enterprises to mint/auction their NFTs as well as create unique event tickets as NFTs. Abris is a sustainable NFT Marketplace built on Algorand, the greenest blockchain.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here