Xaar has launched its guide to help those new to inkjet maximize the potential of its extremely versatile non-contact technology. The ability to apply a wide range of fluids with precision and accuracy across a variety of different substrates and materials is seeing inkjet grow in importance to today’s manufacturing processes. Increasingly, it is either replacing traditional production methods or delivering new applications.
Titled, ‘Your guide to a successful inkjet development project,’ the guide will help readers learn more about what to consider when starting their inkjet development journey, including ‘Why digital inkjet?,’ ‘What fluid do I use?’ and ‘What system components do I need?.’
From the need to use difficult fluids on a variety of substrates to the ability to print in multiple orientations, the guide encapsulates Xaar’s 30 years of experience in a single resource, to demonstrate how a wide range of industries can now seize the opportunity of inkjet technology.
Graham Tweedale, chief operating officer at Xaar said, “Inkjet is enabling a multitude of new manufacturing applications, yet as a technology, it can seem daunting to the uninitiated.
“That’s why we’ve created this guide, to help inform our customers’ inkjet development journey and assist in delivering a successful outcome with the shortest possible time to market. Ultimately, it will help businesses take advantage of on-demand and variable data printing, reduce waste, and deliver an improved return on investment – all through exploring the possibilities of inkjet.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
