Taopix & Ultimate TechnoGraphics partner to launch photo print automation workflow

Enhanced integration streamlines print production

Taopix and Ultimate TechnoGraphics brings advanced photo print automation through enhanced partnership

Taopix, the world’s leading provider of white label personalization and photo commerce software, and Ultimate TechnoGraphics, leader in imposition and finishing automation solutions, announced the enhancement of their partnership. The revamped alliance brings to the photo print market the tools to easily build an automated workflow for a wide variety of photo products such as photo prints, photo books, and calendars.

The enhanced integration streamlines print production from order entry to print for any printed photo products including prints, books, calendars, masks, and more. The award-winning Taopix online photo personalization platform captures the unique photo orders and communicates the customer and job information to Ultimate Impostrip which automatically generates the best imposition with proper marks and layout using advanced schemes like variable frame length and photo batching

“Taopix offers an intuitive photo ordering process for end customers to easily create memories, stories, and personalized merchandise. Once ordered, it’s all about streamlining production,’’ says Julie Watson, chief executive officer of Ultimate TechnoGraphics. “Taopix removes the hurdles of photo customization and Ultimate Impostrip removes the hurdles of print production of such products. We are delighted to partner with a reference in the photo segment to provide a solid automation workflow solution.’’

Taopix is a white-label platform that empowers your business throughout the entire process of selling personalized products, from product design and tailored user journeys, right through to checkout and production. From photo prints, photo books, canvases, and calendars, to mugs, keyrings, t-shirts and other gifts, Taopix lets you create bespoke user journeys for editing & ordering the pictures, text, and layout for any type of personalized product.

“The variety of photo products brings its share of print challenges to printers,’’ shared James Gray, chief executive officer of Taopix. “By adding the advanced automation and scalability of Ultimate Impostrip, we are confident our customers will increase their profits on high-volumes of personalized photo products.’’

Ultimate Impostrip optimizes every aspect of the prepress imposition workflow with tools that are easy-to-use yet extremely versatile. It automates photo print production on digital press and finishing equipment, reduces waste considerably, and keeps track of every individual piece. It translates information gathered from upstream components like Taopix and uses production logic to generate batch tickets with all the asset references and information required and creates print-ready files on the fly.

To showcase the integration of their software solutions, Taopix and Ultimate TechnoGraphics will be hosting a collaborative webinar on Thursday, 25 June at 10 AM. This one-hour session will show how commercial printers, professional photo labs, and photo gifts retailers can increase their productivity and profitability by combining the two prepress software solutions. To register, visit Taopix or Ultimate Technographics.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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