Taopix & Ultimate TechnoGraphics partner to launch photo print automation workflow

Enhanced integration streamlines print production

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Taopix
Taopix and Ultimate TechnoGraphics brings advanced photo print automation through enhanced partnership

Taopix, the world’s leading provider of white label personalization and photo commerce software, and Ultimate TechnoGraphics, leader in imposition and finishing automation solutions, announced the enhancement of their partnership. The revamped alliance brings to the photo print market the tools to easily build an automated workflow for a wide variety of photo products such as photo prints, photo books, and calendars.

The enhanced integration streamlines print production from order entry to print for any printed photo products including prints, books, calendars, masks, and more. The award-winning Taopix online photo personalization platform captures the unique photo orders and communicates the customer and job information to Ultimate Impostrip which automatically generates the best imposition with proper marks and layout using advanced schemes like variable frame length and photo batching

“Taopix offers an intuitive photo ordering process for end customers to easily create memories, stories, and personalized merchandise. Once ordered, it’s all about streamlining production,’’ says Julie Watson, chief executive officer of Ultimate TechnoGraphics. “Taopix removes the hurdles of photo customization and Ultimate Impostrip removes the hurdles of print production of such products. We are delighted to partner with a reference in the photo segment to provide a solid automation workflow solution.’’

Taopix is a white-label platform that empowers your business throughout the entire process of selling personalized products, from product design and tailored user journeys, right through to checkout and production. From photo prints, photo books, canvases, and calendars, to mugs, keyrings, t-shirts and other gifts, Taopix lets you create bespoke user journeys for editing & ordering the pictures, text, and layout for any type of personalized product.

“The variety of photo products brings its share of print challenges to printers,’’ shared James Gray, chief executive officer of Taopix. “By adding the advanced automation and scalability of Ultimate Impostrip, we are confident our customers will increase their profits on high-volumes of personalized photo products.’’

Ultimate Impostrip optimizes every aspect of the prepress imposition workflow with tools that are easy-to-use yet extremely versatile. It automates photo print production on digital press and finishing equipment, reduces waste considerably, and keeps track of every individual piece. It translates information gathered from upstream components like Taopix and uses production logic to generate batch tickets with all the asset references and information required and creates print-ready files on the fly.

To showcase the integration of their software solutions, Taopix and Ultimate TechnoGraphics will be hosting a collaborative webinar on Thursday, 25 June at 10 AM. This one-hour session will show how commercial printers, professional photo labs, and photo gifts retailers can increase their productivity and profitability by combining the two prepress software solutions. To register, visit Taopix or Ultimate Technographics.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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