Canon’s multi-function devices bring ‘Colours for life’

The new Color MFDs offer wide-ranging capabilities to support businesses of all sizes

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Canon
Canon's newly launched Multi-function Devices bring #ColoursForLife across diverse business needs in the new normal. photo Canon

In a bid to enhance the color printing ecosystem in India and support businesses with their ever-evolving printing requirements, Canon on 28 January 2022, announced the launch of the imageRunner Advance (iR-ADV) DX C3800 series along with imageRunner (iR) C3226. The newly introduced iR-ADV DX C3800 series comprises four advanced A3 color laser multi-function devices (MFDs), the iR C3226 is a standalone A3 color laser MFD. Both the models are aimed at expanding our footprint among Enterprises and large businesses, Jobbers (Copy Shop Owners), SME segments along the Government sector.

As color printing is touted to create more visual impact along with offering a premium look and feel, the launch of new color MFDs is in line with Canon‘s vision to enable businesses with the best of printing solutions, thereby fuelling their growth by propagating the theme of #ColoursForLife. Furthermore, the extensive line-up of the new imaging devices empowers businesses of all sizes with capabilities aimed at maximising productivity and user convenience.

Speaking on the brand’s first product announcement of the year, Manabu Yamazaki, president and chief executive officer of Canon India said, “With the onset of a new year, Canon India is delighted to bring forth its imaging marvels as we introduce a slew of innovative and cost-effective color MFDs i.e., imageRunner Advance (iR-ADV) DX C3800 series and imageRunner (iR) C3226. With this launch, we’re envisaging the color MFD series to play a vital role in meeting the customer demands of economical color printing. As India holds a huge market potential in printing across SMEs, Jobbers and Enterprise segments, we intend to play an active role in businesses adopting efficient and cost-effective color printing, thereby painting their business success with #ColoursForLife.”

Commenting on the launch, K Bhaskhar, senior vice-president – BIS Segment, Canon India said, “Innovation has always been a driving force at Canon and with the introduction of the imageRUNNER ADVANCE (iR-ADV) DX C3800 series and imageRUNNER (iR) C3226 in India, we’re all set to redefine the spectrum of color printing across businesses – small or large, ranging from Jobbers to SMEs and Enterprises. The newly launched series of color MFDs reflect our commitment towards offering world-class technology, ease of use and high-quality printing to meet the ever-evolving customer expectations and provide them with maximum profitability, thereby ensuring business longevity. These devices are well-equipped to print vibrant image quality along with offering intuitive and safe usability for driving sustainable operations with seamless integration, further ascertaining that ‘Business Can Be Simple’.”

Enabling Efficient Collaboration

The iR-ADV DX C3800 series integrates seamlessly with uniFlow Online, a cloud-based print management solution to help businesses drive efficiency. Based on pre-configured workflows, the solution’s filing assist automates batch scanning, naming, filing, and routing of documents to various cloud destinations for further processing. The flexible cloud connectivity allows employees to collaborate with ease, while the automated process eliminates error-prone and time-consuming manual filing for greater productivity. With the single-pass document feeder option, the series delivers swift digitisation with an industry-leading scan speed of up to 270 images per minute (ipm) and offers four different print speeds of up to 35 pages per minute (ppm) to meet varied operational needs.

Optimising Workplace Productivity

The iR C3226 combines a wide array of practical features to help in-office workers maximise productivity. Built with a user-friendly 7-inch color touch panel display, the MFD offers excellent visibility and easy navigation through various intuitive touch operations. The user interface (UI) presents a smart timeline feature on the home screen that displays the history of settings used, helping users complete routine tasks with one-touch and reducing time spent on repetitive operations. The MFD also provides users with the ability to customise preferences, offering personalisation of the initial display screen, display language and frequently used functions. In addition to print speeds of up to 26 ppm, the MFD helps users work efficiently with various finishing options that lessen the manual collation of printouts, such as eco-staple, staple-on-demand, and hole punching.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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