Canon’s multi-function devices bring ‘Colours for life’

The new Color MFDs offer wide-ranging capabilities to support businesses of all sizes

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Canon
Canon's newly launched Multi-function Devices bring #ColoursForLife across diverse business needs in the new normal. photo Canon

In a bid to enhance the color printing ecosystem in India and support businesses with their ever-evolving printing requirements, Canon on 28 January 2022, announced the launch of the imageRunner Advance (iR-ADV) DX C3800 series along with imageRunner (iR) C3226. The newly introduced iR-ADV DX C3800 series comprises four advanced A3 color laser multi-function devices (MFDs), the iR C3226 is a standalone A3 color laser MFD. Both the models are aimed at expanding our footprint among Enterprises and large businesses, Jobbers (Copy Shop Owners), SME segments along the Government sector.

As color printing is touted to create more visual impact along with offering a premium look and feel, the launch of new color MFDs is in line with Canon‘s vision to enable businesses with the best of printing solutions, thereby fuelling their growth by propagating the theme of #ColoursForLife. Furthermore, the extensive line-up of the new imaging devices empowers businesses of all sizes with capabilities aimed at maximising productivity and user convenience.

Speaking on the brand’s first product announcement of the year, Manabu Yamazaki, president and chief executive officer of Canon India said, “With the onset of a new year, Canon India is delighted to bring forth its imaging marvels as we introduce a slew of innovative and cost-effective color MFDs i.e., imageRunner Advance (iR-ADV) DX C3800 series and imageRunner (iR) C3226. With this launch, we’re envisaging the color MFD series to play a vital role in meeting the customer demands of economical color printing. As India holds a huge market potential in printing across SMEs, Jobbers and Enterprise segments, we intend to play an active role in businesses adopting efficient and cost-effective color printing, thereby painting their business success with #ColoursForLife.”

Commenting on the launch, K Bhaskhar, senior vice-president – BIS Segment, Canon India said, “Innovation has always been a driving force at Canon and with the introduction of the imageRUNNER ADVANCE (iR-ADV) DX C3800 series and imageRUNNER (iR) C3226 in India, we’re all set to redefine the spectrum of color printing across businesses – small or large, ranging from Jobbers to SMEs and Enterprises. The newly launched series of color MFDs reflect our commitment towards offering world-class technology, ease of use and high-quality printing to meet the ever-evolving customer expectations and provide them with maximum profitability, thereby ensuring business longevity. These devices are well-equipped to print vibrant image quality along with offering intuitive and safe usability for driving sustainable operations with seamless integration, further ascertaining that ‘Business Can Be Simple’.”

Enabling Efficient Collaboration

The iR-ADV DX C3800 series integrates seamlessly with uniFlow Online, a cloud-based print management solution to help businesses drive efficiency. Based on pre-configured workflows, the solution’s filing assist automates batch scanning, naming, filing, and routing of documents to various cloud destinations for further processing. The flexible cloud connectivity allows employees to collaborate with ease, while the automated process eliminates error-prone and time-consuming manual filing for greater productivity. With the single-pass document feeder option, the series delivers swift digitisation with an industry-leading scan speed of up to 270 images per minute (ipm) and offers four different print speeds of up to 35 pages per minute (ppm) to meet varied operational needs.

Optimising Workplace Productivity

The iR C3226 combines a wide array of practical features to help in-office workers maximise productivity. Built with a user-friendly 7-inch color touch panel display, the MFD offers excellent visibility and easy navigation through various intuitive touch operations. The user interface (UI) presents a smart timeline feature on the home screen that displays the history of settings used, helping users complete routine tasks with one-touch and reducing time spent on repetitive operations. The MFD also provides users with the ability to customise preferences, offering personalisation of the initial display screen, display language and frequently used functions. In addition to print speeds of up to 26 ppm, the MFD helps users work efficiently with various finishing options that lessen the manual collation of printouts, such as eco-staple, staple-on-demand, and hole punching.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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