The shifting sands of Indian paper over time

Paperex 2022 from 9 to 12 January in Greater Noida

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Billerudkorsnas divests the Beetham Mill photo Billerudkorsnas

The global paper industry is at a crossroads where publication paper is losing out to packaging paper. Publication paper machines are being decommissioned and rebuilt for producing packaging boards. Global newsprint demand has plummeted with the decline of newspapers and to some extent so has the demand for lightweight coated magazine papers. The international paper companies are trading mills (selling, acquiring, and rebuilding machines) to refine their product mix. They are realigning just like pharma companies which give up a wide range of remedies and drugs to specialize in diseases where they have the best research and most clout – and foresee the greatest profit.

The most recent manifestation and harbinger of the coming shakeup and perhaps consolidation in the global paper industry is the announcement on 20 December 2021 by Sweden-based BillerudKorsnäs which is acquiring North America-based Verso to ‘ignite’ its growth in that continent. Verso is a leading producer of coated papers and the acquisition by BillerudKorsnas for US$ 825 million in cash will create what it says will be, “one of the largest providers of virgin fiber paper packaging board with a cost and quality advantage.”

BillerudKorsnäs says it will build one of the most cost-efficient and sustainable paperboard platforms in North America by converting some of Verso’s assets into paperboard machines with an estimated Capex of up to SEK 9 billion (US$ 986 million). This is in line with BillerudKorsnäs’ strategy to drive profitable growth in paperboard. 

The divestment of its Beecham Mill to British investment group Inspirit announced just 50 days ago on 1 November must also be seen as a part of this re-alignment of BillerudKorsnas’s strengths and resources. Although the transaction was much much smaller, the Beetham mill produced thinner papers for medical equipment, food packaging, and industrial papers.

Global paper manufacturers disinclined to invest in India 

While the leading European and North American paper manufactures are focused on premium quality papers based on virgin pulp, the demand in India is growing for recycled 40 gsm newsprint, recycled liner for corrugation, and for paperboards of several varieties that use both recycled inputs and sustainable virgin fiber. Our problem is that waste and recycled fiber are in short supply globally, and even if they were available, the current logistics are near impossible with the high prices and low availability of containers.

While Indian paper manufacturers have demonstrated that they are capable of sustainable and trackable fiber sourcing from ‘agroforestry’ without encroaching on forests, apart from the ten leading manufacturers there seems to be little or limited interest in structured investment in improved quality production of newsprint, corrugation liner of carton boards.

Although paper demand in India has a healthy CAGR, it seems that the time is not right for the International paper companies to hazard the challenges that Indian paper demand represents. The one recent attempt ended with International Paper exiting its acquisition of AP Mills. Meanwhile, the leading Indian paper companies have been able to upgrade the quality of paper produced and it is they who understand both local demand and the evolution to better quality papers and boards.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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