The Digital Media India conference from Wan-Ifra, the World Association of News Publishers, is slated for 2-4 March 2021. In its 10th edition this year, the event will be organized virtually for the first time. It will discuss digital revenue and technology challenges for news publishers and provide strategic direction for driving the business this year.
While the Covid-19 pandemic disrupted almost every business, it also brought about a positive change in the reading habits of people. The consumption of content on digital platforms has increased and has lead to an increase in digital subscription and advertising revenues for many publishers worldwide. Digital Media India 2021 will bring in case studies of successful publishers from across the world who are sustaining this ‘Corona-bump’ business opportunity and will highlight the top trends for the year.
Some of the topics of the conference include:
Digital innovation: What makes the difference and how to pivot to be a digital-friendly news organization
Digital revenue: Managing the subscription and advertising revenues, finding the right mix
Product strategy: How a product lead strategy helps better retention of subscribers
Revenue ideas: Going beyond advertising, other ideas including content to commerce that help to ramp up revenue
Technology: Using data to develop user experiences, best practices
Technology: Cookies and privacy, how to maneuver the conundrum
Digital transformation: Case studies of the successful transformation of the business for digital growth
The conference timing will be 10 am – 12 pm and 3 pm – 5 pm on all the three days.
South Asian Digital Media Awards 2020
The conference will also honor the winners of South Asian Digital Media Awards 2020 on 3 March afternoon. South Asian Digital Media Awards is a competition recognizing outstanding work done by news publishers in digital media. Twenty judges from across the globe have evaluated the entries in the ten categories of the competition and selected the winners.
The event includes deep dive sessions and various sponsorship opportunities for suppliers to showcase their products and services to the news publishing industry.