Digital Media India 2021 on 2-4 March, in virtual format

To bring in subscription and advertising case studies from publishers across the world

Digital Media India 2021 on 2-4 March

The Digital Media India conference from Wan-Ifra, the World Association of News Publishers, is slated for 2-4 March 2021. In its 10th edition this year, the event will be organized virtually for the first time. It will discuss digital revenue and technology challenges for news publishers and provide strategic direction for driving the business this year.

While the Covid-19 pandemic disrupted almost every business, it also brought about a positive change in the reading habits of people. The consumption of content on digital platforms has increased and has lead to an increase in digital subscription and advertising revenues for many publishers worldwide. Digital Media India 2021 will bring in case studies of successful publishers from across the world who are sustaining this ‘Corona-bump’ business opportunity and will highlight the top trends for the year.

Some of the topics of the conference include:

Digital innovation: What makes the difference and how to pivot to be a digital-friendly news organization

Digital revenue: Managing the subscription and advertising revenues, finding the right mix

Product strategy: How a product lead strategy helps better retention of subscribers

Revenue ideas: Going beyond advertising, other ideas including content to commerce that help to ramp up revenue

Technology: Using data to develop user experiences, best practices

Technology: Cookies and privacy, how to maneuver the conundrum

Digital transformation: Case studies of the successful transformation of the business for digital growth

The conference timing will be 10 am – 12 pm and 3 pm – 5 pm on all the three days.

South Asian Digital Media Awards 2020

The conference will also honor the winners of South Asian Digital Media Awards 2020 on 3 March afternoon. South Asian Digital Media Awards is a competition recognizing outstanding work done by news publishers in digital media. Twenty judges from across the globe have evaluated the entries in the ten categories of the competition and selected the winners.

The event includes deep dive sessions and various sponsorship opportunities for suppliers to showcase their products and services to the news publishing industry.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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