Digital Media India 2021 on 2-4 March, in virtual format

To bring in subscription and advertising case studies from publishers across the world

Digital Media India 2021 on 2-4 March

The Digital Media India conference from Wan-Ifra, the World Association of News Publishers, is slated for 2-4 March 2021. In its 10th edition this year, the event will be organized virtually for the first time. It will discuss digital revenue and technology challenges for news publishers and provide strategic direction for driving the business this year.

While the Covid-19 pandemic disrupted almost every business, it also brought about a positive change in the reading habits of people. The consumption of content on digital platforms has increased and has lead to an increase in digital subscription and advertising revenues for many publishers worldwide. Digital Media India 2021 will bring in case studies of successful publishers from across the world who are sustaining this ‘Corona-bump’ business opportunity and will highlight the top trends for the year.

Some of the topics of the conference include:

Digital innovation: What makes the difference and how to pivot to be a digital-friendly news organization

Digital revenue: Managing the subscription and advertising revenues, finding the right mix

Product strategy: How a product lead strategy helps better retention of subscribers

Revenue ideas: Going beyond advertising, other ideas including content to commerce that help to ramp up revenue

Technology: Using data to develop user experiences, best practices

Technology: Cookies and privacy, how to maneuver the conundrum

Digital transformation: Case studies of the successful transformation of the business for digital growth

The conference timing will be 10 am – 12 pm and 3 pm – 5 pm on all the three days.

South Asian Digital Media Awards 2020

The conference will also honor the winners of South Asian Digital Media Awards 2020 on 3 March afternoon. South Asian Digital Media Awards is a competition recognizing outstanding work done by news publishers in digital media. Twenty judges from across the globe have evaluated the entries in the ten categories of the competition and selected the winners.

The event includes deep dive sessions and various sponsorship opportunities for suppliers to showcase their products and services to the news publishing industry.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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