Arrow Digital shows multiple solutions for signage and graphics industry at Media Expo Mumbai

Efi printers were the main draw

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Ujjwala Upadhyay, brand manager, Arrow Digital
Ujjwala Upadhyay, brand manager, Arrow Digital. Photo PSA

At the recently concluded Media Expo Mumbai 2020, Arrow Digital promoted a number of solutions for the signage and graphics industry. On display were the Efi Vutek H652 UV hybrid printer, Efi Vutek 32r Pro and thermoforming machine from Formech. Arrow Digital also displayed biodegradable green boards.

According to Ujjwala Upadhyay, brand manager at Arrow Digital, the Efi Vutek H652 can be very effective for printing on material used for thermoforming applications. “The biggest highlight of this machine is that the ink does not crack when the material is thermoformed,” she said.

Upadhyay said that Arrow Digital is now able to supply the full range of machines for thermoforming applications. “We have the 3D printing solutions for mold making, Efi for printing on thermoforming material and Formech for thermoforming,” she said.

For the signage market, Arrow Digital displayed the Efi Vutek 32r Pro roll to roll printer. The Pro 32r can print up to 3.2 meters, utilizing Ricoh Gen 5 and 7pl UltraDrop Technology. The printer has a resolution of up to 600 dpi and printing speed of 2,227 square foot per hour. It includes the company’s built-in Fiery Pro Server Core digital front-end, featuring FAST RIP acceleration technology, plus RIP and print-on-demand functionality or the ability to print pre-ripped files at the printer interface.

“The Efi Vutek 32r Pro is meant for the entry-level market in India for signage printing. We already had printers for the higher end of the market but this printer should open up a new market segment for us,” Upadhyay said.

Focusing on sustainability in the signage and graphics industry, Arrow Digital has developed the green board as a replacement for sun board. “The green board has been manufactured by Arrow Digital and is a solution for customers who want PVC-free solutions to replace sun board. This board is completely biodegradable and addresses the issue of sustainability in the printing industry,” Upadhyay concluded.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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