Mindener Tageblatt changes to ppi Media planning & production solution

Cooperative solution shared by German regional dailies

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A press release by ppi Media dated 13 August informs that the North Westphalia-based Mindener Tageblatt newspaper will be relying on CtP output control and planning, page assembly and ad pagination solutions from ppi Media. This change is taking place in the context of involvement in a publishing group with the Neue Westfälische and Lippische Landes-Zeitung newspapers, which have been already using planning and production modules from ppi Media for years.

The Mindener Tageblatt is cooperating with the Neue Westfälische and Lippische Landes-Zeitung dailies and will use the IT infrastructure for planning and production of the publishing group in future. The Mindener Tageblatt is thus also counting on the output management OM and planning solution PlanPag from ppi Media. In addition, the software components ProPag for page assembly, AdPag for ad pagination and the OM Portal for online customer access will be used for transfer of print orders at the Mindener Tageblatt.

The objective is to optimize the production workflows of the popular regional daily newspaper and make synergies possible between the publishing houses. “We are delighted to be able to optimize our production processes through the publishing group and the related changes to planning and production solutions from ppi Media,” explained publishing manager Carsten Lohmann.

The IT service provider Media IT-Partner, already responsible for the management of publishing systems within the publishing group, will be in charge of managing the change to publishing solutions from ppi Media. The project has already started and will be implemented gradually by the end of the year.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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