Mindener Tageblatt changes to ppi Media planning & production solution

Cooperative solution shared by German regional dailies

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A press release by ppi Media dated 13 August informs that the North Westphalia-based Mindener Tageblatt newspaper will be relying on CtP output control and planning, page assembly and ad pagination solutions from ppi Media. This change is taking place in the context of involvement in a publishing group with the Neue Westfälische and Lippische Landes-Zeitung newspapers, which have been already using planning and production modules from ppi Media for years.

The Mindener Tageblatt is cooperating with the Neue Westfälische and Lippische Landes-Zeitung dailies and will use the IT infrastructure for planning and production of the publishing group in future. The Mindener Tageblatt is thus also counting on the output management OM and planning solution PlanPag from ppi Media. In addition, the software components ProPag for page assembly, AdPag for ad pagination and the OM Portal for online customer access will be used for transfer of print orders at the Mindener Tageblatt.

The objective is to optimize the production workflows of the popular regional daily newspaper and make synergies possible between the publishing houses. “We are delighted to be able to optimize our production processes through the publishing group and the related changes to planning and production solutions from ppi Media,” explained publishing manager Carsten Lohmann.

The IT service provider Media IT-Partner, already responsible for the management of publishing systems within the publishing group, will be in charge of managing the change to publishing solutions from ppi Media. The project has already started and will be implemented gradually by the end of the year.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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