UPM Papers renew the CMR offering

Pandemic couldn’t change the readers’ preference for printed papers

UPM Papers improving the CMR offering for its customers
UPM improving the CMR offering for its customers

People are reading more again and again! Readers turned more to magazines, books, and newspapers during the pandemic, and many print subscriptions were sold. Print products continue to enjoy a high level of trust. In addition, catalogs and advertising journals are very popular with consumers printed on high-quality paper grades from UPM Papers.

As the leading graphic paper producer, UPM Communication Papers offers an extensive product range for all main printing methods, be it heatset web offset, coldest web offset, sheetfed offset, rotogravure, or digital. To meet our customers’ needs and ensure high service capability and ultimate supply security, we have further improved our CMR offering.

UPM Papers being on demand for its readers

Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers
Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers

“Magazines, catalogs, and advertisements printed on UPM Papers’ high-quality papers ensure excellent reader experience, which is our top priority. Our coated papers with a non-glossy finish are appreciated for great printing results, vivid imagery, and sustainability. In addition, these papers are high in bulk, which brings our customers cost advantages,” says Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers.

The new offering on the non-glossy side will consist of three product ranges with a silky surface and excellent brightness levels – UPM Star silk H, UPM Ultra silk H new, and UPM Cote silk H. Furthermore, the latest offering includes two true matt and high bulk product ranges – UPM Star matt 1.2 H and UPM Ultra matt 1.2 H.

“It’s a big advantage for our customers that we can supply our paper grades from multiple mills. The improved CMR offering underlines UPM’s commitment to our customers and the entire graphic paper industry now and in the future”, Atte Lindström concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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