UPM Papers renew the CMR offering

Pandemic couldn’t change the readers’ preference for printed papers

UPM Papers improving the CMR offering for its customers
UPM improving the CMR offering for its customers

People are reading more again and again! Readers turned more to magazines, books, and newspapers during the pandemic, and many print subscriptions were sold. Print products continue to enjoy a high level of trust. In addition, catalogs and advertising journals are very popular with consumers printed on high-quality paper grades from UPM Papers.

As the leading graphic paper producer, UPM Communication Papers offers an extensive product range for all main printing methods, be it heatset web offset, coldest web offset, sheetfed offset, rotogravure, or digital. To meet our customers’ needs and ensure high service capability and ultimate supply security, we have further improved our CMR offering.

UPM Papers being on demand for its readers

Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers
Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers

“Magazines, catalogs, and advertisements printed on UPM Papers’ high-quality papers ensure excellent reader experience, which is our top priority. Our coated papers with a non-glossy finish are appreciated for great printing results, vivid imagery, and sustainability. In addition, these papers are high in bulk, which brings our customers cost advantages,” says Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers.

The new offering on the non-glossy side will consist of three product ranges with a silky surface and excellent brightness levels – UPM Star silk H, UPM Ultra silk H new, and UPM Cote silk H. Furthermore, the latest offering includes two true matt and high bulk product ranges – UPM Star matt 1.2 H and UPM Ultra matt 1.2 H.

“It’s a big advantage for our customers that we can supply our paper grades from multiple mills. The improved CMR offering underlines UPM’s commitment to our customers and the entire graphic paper industry now and in the future”, Atte Lindström concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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