UPM Papers renew the CMR offering

Pandemic couldn’t change the readers’ preference for printed papers

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UPM Papers improving the CMR offering for its customers
UPM improving the CMR offering for its customers

People are reading more again and again! Readers turned more to magazines, books, and newspapers during the pandemic, and many print subscriptions were sold. Print products continue to enjoy a high level of trust. In addition, catalogs and advertising journals are very popular with consumers printed on high-quality paper grades from UPM Papers.

As the leading graphic paper producer, UPM Communication Papers offers an extensive product range for all main printing methods, be it heatset web offset, coldest web offset, sheetfed offset, rotogravure, or digital. To meet our customers’ needs and ensure high service capability and ultimate supply security, we have further improved our CMR offering.

UPM Papers being on demand for its readers

Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers
Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers

“Magazines, catalogs, and advertisements printed on UPM Papers’ high-quality papers ensure excellent reader experience, which is our top priority. Our coated papers with a non-glossy finish are appreciated for great printing results, vivid imagery, and sustainability. In addition, these papers are high in bulk, which brings our customers cost advantages,” says Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers.

The new offering on the non-glossy side will consist of three product ranges with a silky surface and excellent brightness levels – UPM Star silk H, UPM Ultra silk H new, and UPM Cote silk H. Furthermore, the latest offering includes two true matt and high bulk product ranges – UPM Star matt 1.2 H and UPM Ultra matt 1.2 H.

“It’s a big advantage for our customers that we can supply our paper grades from multiple mills. The improved CMR offering underlines UPM’s commitment to our customers and the entire graphic paper industry now and in the future”, Atte Lindström concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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