People are reading more again and again! Readers turned more to magazines, books, and newspapers during the pandemic, and many print subscriptions were sold. Print products continue to enjoy a high level of trust. In addition, catalogs and advertising journals are very popular with consumers printed on high-quality paper grades from UPM Papers.
As the leading graphic paper producer, UPM Communication Papers offers an extensive product range for all main printing methods, be it heatset web offset, coldest web offset, sheetfed offset, rotogravure, or digital. To meet our customers’ needs and ensure high service capability and ultimate supply security, we have further improved our CMR offering.
UPM Papers being on demand for its readers
“Magazines, catalogs, and advertisements printed on UPM Papers’ high-quality papers ensure excellent reader experience, which is our top priority. Our coated papers with a non-glossy finish are appreciated for great printing results, vivid imagery, and sustainability. In addition, these papers are high in bulk, which brings our customers cost advantages,” says Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers.
The new offering on the non-glossy side will consist of three product ranges with a silky surface and excellent brightness levels – UPM Star silk H, UPM Ultra silk H new, and UPM Cote silk H. Furthermore, the latest offering includes two true matt and high bulk product ranges – UPM Star matt 1.2 H and UPM Ultra matt 1.2 H.
“It’s a big advantage for our customers that we can supply our paper grades from multiple mills. The improved CMR offering underlines UPM’s commitment to our customers and the entire graphic paper industry now and in the future”, Atte Lindström concludes.