UPM Papers renew the CMR offering

Pandemic couldn’t change the readers’ preference for printed papers

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UPM Papers improving the CMR offering for its customers
UPM improving the CMR offering for its customers

People are reading more again and again! Readers turned more to magazines, books, and newspapers during the pandemic, and many print subscriptions were sold. Print products continue to enjoy a high level of trust. In addition, catalogs and advertising journals are very popular with consumers printed on high-quality paper grades from UPM Papers.

As the leading graphic paper producer, UPM Communication Papers offers an extensive product range for all main printing methods, be it heatset web offset, coldest web offset, sheetfed offset, rotogravure, or digital. To meet our customers’ needs and ensure high service capability and ultimate supply security, we have further improved our CMR offering.

UPM Papers being on demand for its readers

Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers
Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers

“Magazines, catalogs, and advertisements printed on UPM Papers’ high-quality papers ensure excellent reader experience, which is our top priority. Our coated papers with a non-glossy finish are appreciated for great printing results, vivid imagery, and sustainability. In addition, these papers are high in bulk, which brings our customers cost advantages,” says Atte Lindström, director, Technical Customer Service & Product Management, UPM Communication Papers.

The new offering on the non-glossy side will consist of three product ranges with a silky surface and excellent brightness levels – UPM Star silk H, UPM Ultra silk H new, and UPM Cote silk H. Furthermore, the latest offering includes two true matt and high bulk product ranges – UPM Star matt 1.2 H and UPM Ultra matt 1.2 H.

“It’s a big advantage for our customers that we can supply our paper grades from multiple mills. The improved CMR offering underlines UPM’s commitment to our customers and the entire graphic paper industry now and in the future”, Atte Lindström concludes.

Indian Printer and Publisher started in April 1979 enters its 43rd year as a monthly magazine in print. Our web platform which started in 1998 is now in its 24th year. We have a wide readership in both print and on the web but we need continuous financial support from our readers to keep evolving and growing. Please subscribe to our website and our eZines.

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