Stern – ‘Heidelberg, a German company with a future’

Digital transformation especially in vocational training key to Heidelberg's 5 stars

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Stern study identifies Heidelberg in the top five ranking
(left to right) Rainer Hundsdörfer, chief executive officer, Marcus A. Wassenberg, chief financial officer and labor director and Rupert Felder, head of human resources at Heidelberg, together with young Heidelberg employees from the company’s own training program, are delighted about the award from the business magazine Stern

Issue 38 of the business magazine Stern saw the publication of a study in collaboration with the Hamburg employer branding agency Territory Embrace on ‘Germany’s companies with a future.’ Heidelberg achieved five stars, the highest score possible. The study centered around the question of how well prepared the companies surveyed are for the challenges of digital transformation, especially against the backdrop of the coronavirus pandemic.

In the large company category (over 2,500 employees), Heidelberg came out with five of a possible five stars in the study’s overall assessment, making it one of Germany’s companies with a future. The scores reveal that the companies that did best have made the topic of digital transformation a top priority and, at the same time, successfully merged tradition and digitization.

“Heidelberg’s successful and continuing digital transformation is bearing more and more fruit. Its anchoring in the key business areas is paying off, and this has now also been backed up by this objective assessment by a prestigious institution,” says Rainer Hundsdörfer, chief executive officer of Heidelberg. “This underscores that the transformation is underway. Heidelberg is on course to a digital future!”

Heidelberg brings the digital transformation to vocational training

By adding digital skills to the new training content, the company is bringing innovation to the factory. Augmented reality, new manufacturing methods, and the targeted use of artificial intelligence also lay the foundation for a future-proof shop floor.

“A major contribution to the good ranking in the Stern study was made by the set-up of Heidelberg’s vocational training, which has already won many awards,” says Marcus A. Wassenberg, chief financial officer, and labor director at Heidelberg. “New job profiles, modified training content, and an early emphasis on the necessary competencies optimally prepare our junior staff for the increasingly digitized world of work. It is thus a decisive key to the successful future of our company.”

He continues that the news of the award from ‘Stern’ will be received with joy by the workforce and a certain amount of pride since it recognizes the internal efforts to prepare for the future actively and the work done on key competencies to ensure the company is well-positioned.

Another area where the action is needed in terms of personnel strategy is demographic change. Heidelberg is well-positioned for the future here, too, with its health management systems and preventative offerings.

In total, the study involved around 160 companies answering 60 questions, divided into three key areas: ‘Strategy and Significance,’ ‘Processes and Products,’ and ‘Innovation and Qualification.’ Each area was equal in value with 33 points, and the results for each were converted on a scale from one to five points. The overall result was calculated as the average of the three scores.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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