Indian print media to lose Rs 18,000 crore in FY 20-21

The shape of the Indian print news media recovery

Dainik Jagran
Leading Indian print news media, the hindi daily Dainik Jagran

To look at the recovery of Indian print media, let’s first look at the pandemic and the economic recovery. In most of July and August 2020, we saw a gradual removal of the drastic nation-wide lockdown initiated on 24 March to gain time on the Covid-19 pandemic. On 7 September, the Delhi Metro will begin limited operations with suitable precautions – perhaps the boldest experiment in the New Delhi NCR since the epidemic.

We haven’t been able to level the pandemic’s upward curve. Keep in mind that the Covid-19 cases increase daily by more than 83,000 in India, the highest daily rate in the world, and now exceed 4 million. Of these 4 million cases, almost one million are still not recovered, and statistically, 70,000 have already died because of the virus. The daily death count is over 1,000. Many are not alarmed by these numbers, especially when comparing them to the toll of traffic deaths or death from tuberculosis or farmers’ suicides.

For many sectors of the economy, such as aviation, hospitality, exhibitions, conventions, real estate, organized retail, and printed news media, the pandemic, and the ensuing lockdown is a death knell. And the un-lockdown with its lack of stimulus implies a condition from which they are unlikely to recover for a long time, if ever.

Financial print media does better than general news media

While the newspapers’ pagination has returned to anywhere from 10 to 20 pages on most days in July and August, circulation remains stuck at low levels, especially in the big cities. There is anecdotal information about readers having given up printed newspapers totally and other stories of homebound software engineers reading printed papers for the first time. While web traffic has increased, digital monetization has not.

Anecdotally, one has observed that the financial dailies have recovered their pagination better in the past two months than the general news dailies. The Business Standard has done exceptionally well in these months, often exceeding the English national dailies’ pagination. On many days it has surpassed 24 pages while some of the other financial dailies remained anemic. The Financial Express has also done well, reaching 32 pages occasionally, while its sister mainstream English daily could only muster 20 pages.

The financial dailies that have thickened themselves have found a sweet spot rate wise for the statutory display ads. These often running to multiple pages for a single company reporting on company earnings and announcements. (Ad rates throughout the industry have crashed, but there is no getting away from the statutory need to publish in print, financial display ads, and government ads.)

Indian news media – facts versus anecdotes

However, suppose one looks for evidence-based on hard facts. In that case, one has to look at the three print news media organizations listed on the stock exchange and compelled to publish their quarterly financials – HT Media, DB Group, and Jagran Prakashan. Compared to the same quarter of the previous financial year, the Q1 (April, May, June) sales of HT Media were down by 71%; of Jagran Prakashan 67.3%; and DB Group 64.5%.

Further published evidence comes from raw material consumption, which was at an all-time low in Q1 and which continues to be low. Jagran Prakashan reported its Q1 consumption of raw materials at Rs. 59.72 crore compared to Q1 2019, reportedly at Rs. 175.64 crores. This represents a decrease in raw material consumption (which we presume is mainly newsprint but would also likely include offset plates and ink) of 65.99%.

We have spoken to several news publishers, and while some are optimistic about improving circulation to some extent and ads to a greater extent, there is consensus that the numbers at the end of the financial year will not come back to even 80 or 90% of the previous year. Even if the pandemic subsides and the economy revives, there is no certainty for the print news media industry.

Given that there may be a holiday season bump in advertising in Q3 and the pandemic could subside in Q4 when we look at newsprint consumption that was already depressed coming into this year, we are looking at 50% of the consumption compared to a year ago. Revenues may recover to 55% or 60% of the last year across the industry. Although some will do better, many will do worse. In other words, the back of the envelope calculation says we are looking at a loss of Rs. 18,000 crore (US$ 2.5 billion) of revenues in the print news media in the country this year.

This article has been slightly edited for readability on 6 September 2020, no numbers or cited information has been changed.

Indian Printer and Publisher is one of the publications supporting World News Day and we will be publishing shared stories from around the world with an emphasis on stories from the Indian newsrooms such as The Hindu Business Line, The Quint, and The Indian Express that have made their stories available, as well as a couple of our own stories.World News Day 2020

Our own stories concerning the education, publishing and print industries that we are putting forward to share in the celebration of World News Day are:
Indian government Stop Print! by Shardul Sharma 
Indian media fatalities to virus exceed those to violence by Nava Thakuria Indian print media to lose Rs 18,000 crore in FY 20-21 by Naresh Khanna The end of the great international trade shows? by Ron Augustin

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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