Xeikon appoints Klaus Nielsen as director for its Asia Pacific business

Regional expertise drives growth strategy

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Klaus
Klaus Nielsen, director Xeikon Asia Pacific.

Xeikon has appointed Klaus Nielsen as Director Xeikon Asia Pacific to continue to drive growth in the region and capitalize on expanding market opportunities. In his new role, Nielsen will oversee Xeikon’s ongoing growth in the APAC region (Greater China, Japan, Australia and New Zealand).

This appointment enables Xeikon to manage the fast moving growth and demand in this region for greater brand creativity and consistency with its broad portfolio of versatile and innovative print production capabilities. Nielsen will also build on existing successful partnerships and seek to establish additional collaborations.

Nielsen joins Xeikon from Heidelberg where, since 1996, he held various roles including business unit manager (India), project manager (Australia), national sales manager (New Zealand) and product and marketing director (Korea). He also held the role of managing director in India from 2007 to 2018.

“I am looking forward to sharing my years of experience from working in this very exciting region and promoting the benefits that Xeikon’s digital print portfolio can deliver. As brands embrace short-run, digital, fast turnaround print, they can enjoy greater product versioning and focused targeting to elevate visibility,” said Nielsen.

“We are delighted to welcome Klaus into his new role where he will continue to drive growth in this buoyant market. With his wealth of experience and years of knowledge, he is perfectly placed to support the regional demand for brand integrity and consistency. Xeikon’s portfolio enables enhanced packaging print production capabilities, greater versioning for languages, legislation and product options. It also helps deliver flexibility, quality and creativity while addressing developing trends,” said Benoit Chatelard, president and chief executive officer, Xeikon.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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