Xeikon appoints Klaus Nielsen as director for its Asia Pacific business

Regional expertise drives growth strategy

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Klaus Nielsen, director Xeikon Asia Pacific.

Xeikon has appointed Klaus Nielsen as Director Xeikon Asia Pacific to continue to drive growth in the region and capitalize on expanding market opportunities. In his new role, Nielsen will oversee Xeikon’s ongoing growth in the APAC region (Greater China, Japan, Australia and New Zealand).

This appointment enables Xeikon to manage the fast moving growth and demand in this region for greater brand creativity and consistency with its broad portfolio of versatile and innovative print production capabilities. Nielsen will also build on existing successful partnerships and seek to establish additional collaborations.

Nielsen joins Xeikon from Heidelberg where, since 1996, he held various roles including business unit manager (India), project manager (Australia), national sales manager (New Zealand) and product and marketing director (Korea). He also held the role of managing director in India from 2007 to 2018.

“I am looking forward to sharing my years of experience from working in this very exciting region and promoting the benefits that Xeikon’s digital print portfolio can deliver. As brands embrace short-run, digital, fast turnaround print, they can enjoy greater product versioning and focused targeting to elevate visibility,” said Nielsen.

“We are delighted to welcome Klaus into his new role where he will continue to drive growth in this buoyant market. With his wealth of experience and years of knowledge, he is perfectly placed to support the regional demand for brand integrity and consistency. Xeikon’s portfolio enables enhanced packaging print production capabilities, greater versioning for languages, legislation and product options. It also helps deliver flexibility, quality and creativity while addressing developing trends,” said Benoit Chatelard, president and chief executive officer, Xeikon.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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