Xeikon appoints Klaus Nielsen as director for its Asia Pacific business

Regional expertise drives growth strategy

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Klaus Nielsen, director Xeikon Asia Pacific.

Xeikon has appointed Klaus Nielsen as Director Xeikon Asia Pacific to continue to drive growth in the region and capitalize on expanding market opportunities. In his new role, Nielsen will oversee Xeikon’s ongoing growth in the APAC region (Greater China, Japan, Australia and New Zealand).

This appointment enables Xeikon to manage the fast moving growth and demand in this region for greater brand creativity and consistency with its broad portfolio of versatile and innovative print production capabilities. Nielsen will also build on existing successful partnerships and seek to establish additional collaborations.

Nielsen joins Xeikon from Heidelberg where, since 1996, he held various roles including business unit manager (India), project manager (Australia), national sales manager (New Zealand) and product and marketing director (Korea). He also held the role of managing director in India from 2007 to 2018.

“I am looking forward to sharing my years of experience from working in this very exciting region and promoting the benefits that Xeikon’s digital print portfolio can deliver. As brands embrace short-run, digital, fast turnaround print, they can enjoy greater product versioning and focused targeting to elevate visibility,” said Nielsen.

“We are delighted to welcome Klaus into his new role where he will continue to drive growth in this buoyant market. With his wealth of experience and years of knowledge, he is perfectly placed to support the regional demand for brand integrity and consistency. Xeikon’s portfolio enables enhanced packaging print production capabilities, greater versioning for languages, legislation and product options. It also helps deliver flexibility, quality and creativity while addressing developing trends,” said Benoit Chatelard, president and chief executive officer, Xeikon.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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