Color-Logic is now available worldwide

The company offers metallic printing in 70+ Countries

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Color-Logic Touch 7 software, Photo: Color-Logic
Color-Logic Touch 7 software, Photo: Color-Logic

Color-Logic, the software for metallic printing and printing on metallic substrates, is now available worldwide. In more than 70 countries, the company licensees offer their customers and brands quick, easy, and foolproof metallic printing. 

Color-Logic’s reach for manufacturers and reseller

Perhaps more important, major press manufacturers now offer Color-Logic software and training as part of their equipment offerings and customer training. Manufacturers, resellers, and demonstration facilities may be found using a worldwide map on the Color-Logic website at www.color-logic.com/resellers/. Licensed printers may be found at www.color-logic.com/findaprinter/.

Mark Geeves, company director of sales and marketing, discussing the increasing ubiquity of metallic printing in packaging and labels, said, “The popularity of Color-Logic software is evident not just from the number of Color-Logic licensees, but the number and diversity of printer manufacturers incorporating Color-Logic in their sales presentations. Printers never cease to be amazed at the speed at which specialty files such as white ink masks can be prepared using Color-Logic software.”

Richard Ainge, company CTO, commented further – “In addition to metallic printing software, Color-Logic offers Touch7, a specialty software suite enabling designers and printers to take full advantage of extended gamut products such as those produced using the neon and fluorescent inks available on the latest digital presses. Our mission with both of these software suites is to streamline the design or prepress process while ensuring printers receive reliable, reproducible files they can use with confidence.”

The company develops color communication systems and software toolsets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. 

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. 

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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