19 August 2021 – On World Photography Day, Canon India, one of the leading digital imaging companies, recognizes and celebrates the thriving photography community and the passion they exhibit in their work. As part of this celebration, the brand has announced the #BehindTheShot campaign to celebrate the sheer creativity and demanding work photographers put in their photos to bring alive emotions and create a broader impact.
The brand showcases six renowned photography experts to come together to reflect upon their most memorable shot in a film. They further share their experiences on the pain and effort to get that one perfect shot, which in the end became worth their time. Through this film, Canon India invites photography enthusiasts to come forward and share their #BehindTheShot story/images and be part of this creative journey with the brand. In addition to this, Canon India is also organizing an online round table discussion where 7 Ace photographers will come on a common platform to discuss their passion for photography and address audience queries.
Furthermore, the brand also unveiled the latest chapter of its award-winning digital campaign #ShiftYourFocus, wherein the brand aims to acknowledge nature’s timeless contribution to art and photography. As part of the brand’s CSR efforts, Canon India also conducted a photography workshop for ten children from its adopted SOS Children’s Village in Faridabad to foster the imaging culture among youth. Canon India employees undertook the session to educate children about photography as a profession and the basic skills required to make it a career.
Sharing his thoughts on this commemorative day, Manabu Yamazaki, president, and CEO, Canon India, said, “Amongst various forms of art, photography steals the limelight of being one of the most beautiful and expressive forms of art, capable of bringing out numerous emotions to life. And what better occasion other than World Photography Day to admire and rejoice in this art, thereby fueling the everlasting passion of photography amongst its patrons. As one of the leading brands in the imaging industry, we constantly endeavor to spread the very joy of photography across communities through all means available. To make the day larger than life, Canon India is all set to encourage the imaging culture by organizing virtual photography workshops, a live webinar with Canon ambassadors, along with social media campaigns for all the photography fanatics in the country.”
C Sukumaran, director, Consumer System Products & Imaging Communication Business, added, “We at Canon have always believed in empowering photographers and honoring their hard work, and further spread the knowledge of photography. Our campaign #BehindTheShot is an ode to photographers and their creative genius, and we want to celebrate the endless hours they put in to make a picture perfect. We also take pride in our portfolio of cameras and lenses, delivering a unique and engaging experience for photography enthusiasts across genres. Furthermore, to promote the growth of the industry, we endeavor to constantly evolve with the changing consumption trends and come up with industry-first innovations for our customers.”
The brand has also introduced several regional workshops and webinars to reach out to customers and cultivate their passion for photography. For example, in the northern region of the country, Canon India will be reaching out to 1000+ photography enthusiasts through their specially curated photography workshops and webinars led by select Canon trainers and mentors to cover themes like Film making & Cinematography, Portrait & Lighting Photography, Product and Wedding Photography, Street, Travel Photography and an introduction of EOS R5, EOS R6, and RF lenses.
In addition to this, Canon has also planned an interschool photography competition in association with Bal Bharti School, Noida, which will see participation from over 100 schools. While in the west region, Canon India has organized webinars with brand mentors, including Aishwarya Sridhar, Pritesh Rao, and a Canon trainer conducting sessions with the Symbiosis Institute, the Cuncolim United Higher Secondary School, and Subhash Photo, respectively.
In the south region, Canon will be conducting webinars covering food, wildlife, newborn, and product photography with up to 300 participants in attendance. Furthermore, Canon will be running online webinars led by mentor Anoop Guha for Durgapur Silpanchal Photographers and KIIT University students in the east. Additionally, they will participate in an exhibition organized by Photography Charchaa (Kolkata) and in a live demo activity organized by the Dum Dum photography association.