Ricoh drives market share gains with its Pro C5300 series

Ricoh Pro C5300s Series is new in its sheetfed portfolio

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Ricoh Pro C5300s Series sheetfed color press
Ricoh Pro C5300s Series sheetfed color press

IDC figures show Ricoh improved its market share in EMEA across several sectors despite the challenging business environment in 2020.

Sales of the EDP award-winning, entry-level Ricoh Pro C5300s Series sheetfed color press lifted the company’s market share in key areas according to IDC’s Quarterly Hardcopy Peripherals Tracker 2021Q1.

 Ricoh’s unit market share reports:

  • The company’s unit market share increased from 22.1% in 2019 to 26.8 % in 2020 in IDC’s total color laser production category for the EMEA region.
  • In IDC’s color laser light production category (color light & color very light), the company’s unit market share increased from 22.6% in 2019 to 27.6% in 2020.

The Ricoh Pro C5300s Series is the newest model range in the company’s sheetfed portfolio. It was developed to enable print service providers, print-on-demand environments, and corporate reprographics departments to responsively produce small to medium run-length applications, including brochures, catalogs, postcards, and envelopes.

Building on the success of its predecessor, Pro C5200s, it enables greater production flexibility, higher print quality, and a broader service offering.

Eef de Ridder, company’s vice president, Graphic Communications Group, says: “These market share gains in several key sectors show how the Ricoh Pro C5300 has answered a clear demand. During an exceptionally challenging time, print environments want a high-quality light production versatile solution. The ability to produce many creative applications at 80ppm, with a monthly duty cycle of 450,000, delivers flexible productivity that drives profitability.”

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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