Ricoh drives market share gains with its Pro C5300 series

Ricoh Pro C5300s Series is new in its sheetfed portfolio

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Ricoh Pro C5300s Series sheetfed color press
Ricoh Pro C5300s Series sheetfed color press

IDC figures show Ricoh improved its market share in EMEA across several sectors despite the challenging business environment in 2020.

Sales of the EDP award-winning, entry-level Ricoh Pro C5300s Series sheetfed color press lifted the company’s market share in key areas according to IDC’s Quarterly Hardcopy Peripherals Tracker 2021Q1.

 Ricoh’s unit market share reports:

  • The company’s unit market share increased from 22.1% in 2019 to 26.8 % in 2020 in IDC’s total color laser production category for the EMEA region.
  • In IDC’s color laser light production category (color light & color very light), the company’s unit market share increased from 22.6% in 2019 to 27.6% in 2020.

The Ricoh Pro C5300s Series is the newest model range in the company’s sheetfed portfolio. It was developed to enable print service providers, print-on-demand environments, and corporate reprographics departments to responsively produce small to medium run-length applications, including brochures, catalogs, postcards, and envelopes.

Building on the success of its predecessor, Pro C5200s, it enables greater production flexibility, higher print quality, and a broader service offering.

Eef de Ridder, company’s vice president, Graphic Communications Group, says: “These market share gains in several key sectors show how the Ricoh Pro C5300 has answered a clear demand. During an exceptionally challenging time, print environments want a high-quality light production versatile solution. The ability to produce many creative applications at 80ppm, with a monthly duty cycle of 450,000, delivers flexible productivity that drives profitability.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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