Redray Global installs Ricoh Pro C5300s digital press

350 gsm capability helps with short-run packaging

Nishant Sethi, CEO, Redray Global, Jaipur Photo Monotech
Nishant Sethi, CEO, Redray Global, Jaipur Photo Monotech

News reaches us in the end of August that Ricoh Pro C5300S digital press has been installed at Jaipur-based Redray Global. Redray is a 16-year-old printing business specializing in packaging and related work. It is run by CEO Nishant Sethi, while his father Kailash Jain looks after procurment and his Juhee Jain manages the workflow processes. Sethi works on sales. The new Ricoh digital press has been installed by Monotech System which recently signed up with Ricoh APAC for the distribution of its digital presses in India.

Sethi says the demand for digital print in packaging related printing has been rising, “With the rise of eCommerce, budding entrepreneurs are trying to develop their product lines with an initial demand of fewer quantities of packaging material which can be achieved easily in digital. We have also shifted most of our short-run jobs to the Ricoh Pro C5300S,” he said.

The company is using the machine only in-house production for its own clients, and avoiding outside job work. “We do exclusive work related to sampling, packaging, labelling and some other unique products that we offer. With so many brands now offering production printers, there has been a price war in the job work market with refurbished lines. But investing in a new machine always keeps gives us an edge over others,” he said.

On choosing Ricoh, he added, “We had done a little bit of homework on Ricoh’s quality standards and were waiting for it to come back to India after a long break. Since our focus is not the usual commercial printing, adopting Ricoh was not a tough decision. We have got what we wanted in terms of price, quality and service.”

Along with the Ricoh, the company has also installed a Roland 640i for print and cut labels, a digital die-cutter for short-run shaped label jobs, and an automatic rigid box-making machine with an auto-gluer, side-pasting and a grooving machine.

Sethi said there has been a remarkable shift in production efficiency and delivery deadlines since the installation. “We have also seen a shift in customer satisfaction with the better quality delivered. Also, 350-gsm duplex printing has enabled us to increase our media usage, thus offering more options to our clients,” he said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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