MacDermid appoints Prasenjit Das as senior sales manager

Rahul Dwivedi moves on to new role as business development manager for South Asia

Prasenjit Das, senior sales manager, MacDermid Graphics Solutions

Prasenjit Das recently joined MacDermid Graphics, a global enterprise in flexographic platemaking as well as printing solutions, as cluster senior sales manager for the South Asia region. Rahul Dwivedi, the previous head of sales for South Asia, has been appointed as senior business development manager for South Asia.

Das brings his 20 years of experience in the printing, textiles, and packaging industry to MacDermid Graphics Solutions. He was serving as vice president marketing – Asia and the Middle East for Apex Asia Pacific before joining MacDermid.

Das’ new role would include managing and implementing MacDermid’s sales strategies, recognizing new market opportunities, and furnishing dynamics to generate growth in the South Asia cluster. He will be reporting to Jesper Bringstrom, vice president – APAC, MacDermid Graphics Solutions.

Bringstrom shares his views on the new appointment, “I am confident that Prasenjit will excel in his new role and will help transform our sales operations to best serve our customers and meet our strategic goals in our growing South Asia market.”

In an exclusive chat with Indian Printer & Publisher, Das says, “I am very much excited to join MacDermid Graphics Solution (MGS) as senior cluster manager. As you are aware that MGS is one of the leading manufacturers of photopolymer plate and plate making equipment in the world. MGS’ focus on innovation and customer centric approach in achieving its strategic goals makes me feel proud to be a part of this great organization.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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