MacDermid appoints Prasenjit Das as senior sales manager

Rahul Dwivedi moves on to new role as business development manager for South Asia

Prasenjit Das, senior sales manager, MacDermid Graphics Solutions

Prasenjit Das recently joined MacDermid Graphics, a global enterprise in flexographic platemaking as well as printing solutions, as cluster senior sales manager for the South Asia region. Rahul Dwivedi, the previous head of sales for South Asia, has been appointed as senior business development manager for South Asia.

Das brings his 20 years of experience in the printing, textiles, and packaging industry to MacDermid Graphics Solutions. He was serving as vice president marketing – Asia and the Middle East for Apex Asia Pacific before joining MacDermid.

Das’ new role would include managing and implementing MacDermid’s sales strategies, recognizing new market opportunities, and furnishing dynamics to generate growth in the South Asia cluster. He will be reporting to Jesper Bringstrom, vice president – APAC, MacDermid Graphics Solutions.

Bringstrom shares his views on the new appointment, “I am confident that Prasenjit will excel in his new role and will help transform our sales operations to best serve our customers and meet our strategic goals in our growing South Asia market.”

In an exclusive chat with Indian Printer & Publisher, Das says, “I am very much excited to join MacDermid Graphics Solution (MGS) as senior cluster manager. As you are aware that MGS is one of the leading manufacturers of photopolymer plate and plate making equipment in the world. MGS’ focus on innovation and customer centric approach in achieving its strategic goals makes me feel proud to be a part of this great organization.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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