MacDermid appoints Prasenjit Das as senior sales manager

Rahul Dwivedi moves on to new role as business development manager for South Asia

Prasenjit Das, senior sales manager, MacDermid Graphics Solutions

Prasenjit Das recently joined MacDermid Graphics, a global enterprise in flexographic platemaking as well as printing solutions, as cluster senior sales manager for the South Asia region. Rahul Dwivedi, the previous head of sales for South Asia, has been appointed as senior business development manager for South Asia.

Das brings his 20 years of experience in the printing, textiles, and packaging industry to MacDermid Graphics Solutions. He was serving as vice president marketing – Asia and the Middle East for Apex Asia Pacific before joining MacDermid.

Das’ new role would include managing and implementing MacDermid’s sales strategies, recognizing new market opportunities, and furnishing dynamics to generate growth in the South Asia cluster. He will be reporting to Jesper Bringstrom, vice president – APAC, MacDermid Graphics Solutions.

Bringstrom shares his views on the new appointment, “I am confident that Prasenjit will excel in his new role and will help transform our sales operations to best serve our customers and meet our strategic goals in our growing South Asia market.”

In an exclusive chat with Indian Printer & Publisher, Das says, “I am very much excited to join MacDermid Graphics Solution (MGS) as senior cluster manager. As you are aware that MGS is one of the leading manufacturers of photopolymer plate and plate making equipment in the world. MGS’ focus on innovation and customer centric approach in achieving its strategic goals makes me feel proud to be a part of this great organization.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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