Fujifilm India inaugurates experience center at Museo Camera Center, Gurugram

To hold monthly workshops for consumers

Arun Babu, general manager Electronic Imaging and Optical Devices Division at Fujifilm India, Koji Wada, managing director, Fujifilm India, Aditya Arya - commercial & travel photographer & founder-director of Museo Camera and Masaki Zenko, senior manager of Photo Imaging Division, Fujifilm India Photo Fujifilm

Fujifilm India, an enterprise in imaging technologies announced the inauguration of its experience center at Museo Camera Center for the Photographic Arts, Gurugram. The Fujifilm Experience Center, in collaboration with Museo Camera, is said to be the first-of-its-kind where the company will be conducting monthly workshops with their X-ambassadors.

Inaugurating on World Photography Day, Koji Wada, managing director, Masaki Zenko, senior manager of Photo Imaging Division, and Arun Babu, general manager Electronic Imaging and Optical Devices Division at Fujifilm India were present at the center. To encourage consumers to learn new skills in photography, Fujifilm India will run a series of workshops every month with their X-ambassadors. On World Photography Day, the company is organizing a special six-hour-long workshop on the “Art of Travelling” with X-ambassadors, hosted by esteemed photographers like Dinesh Khanna, T Narayan, and Sundeep Bali. These influential and renowned photographers will discuss culture and heritage, documentary and wildlife, and commercial and travel centered around the theme of travel and photography. The workshop is open to all consumers at a nominal fee and will begin at 1100 hrs IST on 19 August 2021 at the Fujifilm Experience Center in Museo, Gurugram. 

Ribbon cutting ceremony at the center Photo Fujifilm

Commenting on the inauguration, Arun Babu, general manager Electronic Imaging and Optical Devices Division, Fujifilm India, said, “We are excited to launch our first ever experience center at Museo Camera Center for the Photographic Arts, Gurugram. The state-of-art center will be a hub for conducting educational workshops for photography enthusiasts and showcase our extensive line of products. Fujifilm has been a pioneer in cameras and their equipment and with our X-ambassadors on board, we are pleased to share our combined expertise with young professionals and photography enthusiasts. Museo Camera Center is a symbol of bringing the best of the photography world together for everyone and we are happy to be partnering with them.”

Fujifilm India has always been at the forefront of technological innovations in the field of optics and imaging. To display their extensive product line-up, Fujifilm India has also set up a demo and product experience zone for its customers to experience the complete range of Fujifilm X and GFX mirrorless cameras. At the Museo, consumers will also get a chance to seek inspiration from the photographs clicked by renowned photographers and displayed at the center’s gallery.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

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Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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– Naresh Khanna

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