Fujifilm India announces Raghu Rai as the brand ambassador for GFX series cameras

Rai’s capturing art on the Fujifilm GFX 100s camera

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Fujifilm
Haruto Iwata, managing director, Fujifilm India with Raghu Rai

Fujifilm India has announced Raghu Rai as the brand ambassador for Fujifilm’s GFX series of cameras. As part of this association, Raghu Rai will be capturing the art and undiscovered murals of the Ajanta Ellora caves. He will shoot the project exclusively on the Fujifilm GFX 100s camera.

“With this alliance, the brand truly wants to redefine the art of photography, and having a Padma Shree awardee onboard capturing the splendor of Ajanta Ellora caves makes it all a surreal experience,” the company said.

Rai comes with over 55 years of work experience in the field of photography. Some of his award-winning and notable work would capture the Bhopal gas tragedy, clicking legendary personalities such as Dalai Lama, Mother Terresa, and Indira Gandhi. Along with pursuing his passion for photography, the veteran has also written 56 books that take us on a journey filled with knowledge, tricks, and wonders.

“We are thrilled to onboard Mr. Raghu Rai onto our platform of X and GFX photographers as an ambassador. Mr. Raghu Rai is a brand in himself who has time and again showcased his creativity through his projects,” Haruto Iwata, managing director, Fujifilm India, said. “His artwork and books are a testimony to that, and at Fujifilm India, we are ardent fans of the esteemed photographer.”

In addition to the announcement, Arun Babu, the general manager of the electronic imaging and optical devices division, Fujifilm India, said, “We are delighted to welcome the magnum photographer, Mr. Raghu Rai as our ambassador for our X and GFX range of Mirrorless cameras. We are sure this association would not only bring out the architecture and landscape of our beautiful India but will also showcase our excellence in mirrorless cameras and will help the photography community to understand the power of Fujifilm mirrorless cameras and lenses.”

“I am excited to be a part of this venture. I have been an admirer of Fujifilm cameras, and I’m eager to try out their latest GFX range of medium format cameras and lenses. With mirrorless technologies increasingly dominating the world of photography, I believe Fujifilm offers the finest medium format mirrorless cameras that help photographers realize their truest vision,” Rai added.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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