Fujifilm India has announced Raghu Rai as the brand ambassador for Fujifilm’s GFX series of cameras. As part of this association, Raghu Rai will be capturing the art and undiscovered murals of the Ajanta Ellora caves. He will shoot the project exclusively on the Fujifilm GFX 100s camera.
“With this alliance, the brand truly wants to redefine the art of photography, and having a Padma Shree awardee onboard capturing the splendor of Ajanta Ellora caves makes it all a surreal experience,” the company said.
Rai comes with over 55 years of work experience in the field of photography. Some of his award-winning and notable work would capture the Bhopal gas tragedy, clicking legendary personalities such as Dalai Lama, Mother Terresa, and Indira Gandhi. Along with pursuing his passion for photography, the veteran has also written 56 books that take us on a journey filled with knowledge, tricks, and wonders.
“We are thrilled to onboard Mr. Raghu Rai onto our platform of X and GFX photographers as an ambassador. Mr. Raghu Rai is a brand in himself who has time and again showcased his creativity through his projects,” Haruto Iwata, managing director, Fujifilm India, said. “His artwork and books are a testimony to that, and at Fujifilm India, we are ardent fans of the esteemed photographer.”
In addition to the announcement, Arun Babu, the general manager of the electronic imaging and optical devices division, Fujifilm India, said, “We are delighted to welcome the magnum photographer, Mr. Raghu Rai as our ambassador for our X and GFX range of Mirrorless cameras. We are sure this association would not only bring out the architecture and landscape of our beautiful India but will also showcase our excellence in mirrorless cameras and will help the photography community to understand the power of Fujifilm mirrorless cameras and lenses.”
“I am excited to be a part of this venture. I have been an admirer of Fujifilm cameras, and I’m eager to try out their latest GFX range of medium format cameras and lenses. With mirrorless technologies increasingly dominating the world of photography, I believe Fujifilm offers the finest medium format mirrorless cameras that help photographers realize their truest vision,” Rai added.