Fujifilm India announces Raghu Rai as the brand ambassador for GFX series cameras

Rai’s capturing art on the Fujifilm GFX 100s camera

547
Fujifilm
Haruto Iwata, managing director, Fujifilm India with Raghu Rai

Fujifilm India has announced Raghu Rai as the brand ambassador for Fujifilm’s GFX series of cameras. As part of this association, Raghu Rai will be capturing the art and undiscovered murals of the Ajanta Ellora caves. He will shoot the project exclusively on the Fujifilm GFX 100s camera.

“With this alliance, the brand truly wants to redefine the art of photography, and having a Padma Shree awardee onboard capturing the splendor of Ajanta Ellora caves makes it all a surreal experience,” the company said.

Rai comes with over 55 years of work experience in the field of photography. Some of his award-winning and notable work would capture the Bhopal gas tragedy, clicking legendary personalities such as Dalai Lama, Mother Terresa, and Indira Gandhi. Along with pursuing his passion for photography, the veteran has also written 56 books that take us on a journey filled with knowledge, tricks, and wonders.

“We are thrilled to onboard Mr. Raghu Rai onto our platform of X and GFX photographers as an ambassador. Mr. Raghu Rai is a brand in himself who has time and again showcased his creativity through his projects,” Haruto Iwata, managing director, Fujifilm India, said. “His artwork and books are a testimony to that, and at Fujifilm India, we are ardent fans of the esteemed photographer.”

In addition to the announcement, Arun Babu, the general manager of the electronic imaging and optical devices division, Fujifilm India, said, “We are delighted to welcome the magnum photographer, Mr. Raghu Rai as our ambassador for our X and GFX range of Mirrorless cameras. We are sure this association would not only bring out the architecture and landscape of our beautiful India but will also showcase our excellence in mirrorless cameras and will help the photography community to understand the power of Fujifilm mirrorless cameras and lenses.”

“I am excited to be a part of this venture. I have been an admirer of Fujifilm cameras, and I’m eager to try out their latest GFX range of medium format cameras and lenses. With mirrorless technologies increasingly dominating the world of photography, I believe Fujifilm offers the finest medium format mirrorless cameras that help photographers realize their truest vision,” Rai added.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here