Singapore Press Holdings emerged as the biggest winner at WAN-IFRA’s Digital Media Awards Asia 2021, with a haul of two Golds and four Silvers. Coconuts Media clinched six awards to top the small and medium categories.
The Asian Digital Media Awards were first launched in 2009 to recognise news media organisations which have adopted digital media and mobile strategies in response to how people consume news and information today. One hundred and forty entries were submitted to this year’s competition. Gold winners of all the categories (except Best Special Project for Covid-19, which is a special time-limited category) are automatically eligible for WAN-IFRA’s World Digital Media Awards where they will compete against the top entries from other regions.
This year, Singapore Press Holdings was awarded in the following categories: Best News Website Or Mobile Service (Gold), Best Native Advertising / Branded Content Campaign (Gold), Best Use Of Online Video (Silver), Best Data Visualisation (Silver), Best In Audience Engagement (Silver), Best Project For News Literacy (Silver).
More opportunities for small and medium publishers
For the first time in 2021, WAN-IFRA has added a new Silver award in the Small/Medium Company sub-categories to recognise smaller media companies producing great work. The award is designed to pay tribute to news media companies with an annual revenue of less than US$10 million. This brings the total number of awards in each category to four – with a regular Gold and Silver award each and a special Gold and Silver for the top two small/medium companies. Should a small/medium company outscore large companies within the same category, it will be eligible for a regular Gold or Silver award.
The Fourth Media (Malaysia) and AsiaOne Online (Singapore) are small/medium publishers which beat their large counterparts to clinch regular Gold or Silver awards in their respective categories:
Best Project for News Literacy by The Fourth Media (Gold).
Best Native Advertising / Branded Content Campaign by The Fourth Media (Silver).
Best News Website Or Mobile Service by AsiaOne Online Pte Ltd (Silver).
Across the Small/Medium Company sub-categories, Coconuts Media is the biggest winner with four Golds and two Silvers.
Best Digital Marketing Campaign for News Brand (Gold).
Best Native Advertising/Branded Content Campaign (Gold).
Best News Website or Mobile Service (Gold).
Best Use of Online Video (Gold/Silver).
Best Data Visualisation (Silver).
This year’s competition also saw first-time winners in Coconuts Media, The Fourth Media, The Japan Times, The News Lens and ZingNews. Congratulations to all winners!
For the full list of winners, visit https://wanifraevents.eventsair.com/asian-digital-media-awards/2021-winners