Singapore Press Holdings sweeps Digital Media Awards Asia 2021 with six wins

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The Digital Media Awards Asia winners 2021
The Digital Media Asia Award winners 2021

Singapore Press Holdings emerged as the biggest winner at WAN-IFRA’s Digital Media Awards Asia 2021, with a haul of two Golds and four Silvers. Coconuts Media clinched six awards to top the small and medium categories.

The Asian Digital Media Awards were first launched in 2009 to recognise news media organisations which have adopted digital media and mobile strategies in response to how people consume news and information today. One hundred and forty entries were submitted to this year’s competition. Gold winners of all the categories (except Best Special Project for Covid-19, which is a special time-limited category) are automatically eligible for WAN-IFRA’s World Digital Media Awards where they will compete against the top entries from other regions.

This year, Singapore Press Holdings was awarded in the following categories: Best News Website Or Mobile Service (Gold), Best Native Advertising / Branded Content Campaign (Gold), Best Use Of Online Video (Silver), Best Data Visualisation (Silver), Best In Audience Engagement (Silver), Best Project For News Literacy (Silver).

More opportunities for small and medium publishers

For the first time in 2021, WAN-IFRA has added a new Silver award in the Small/Medium Company sub-categories to recognise smaller media companies producing great work. The award is designed to pay tribute to news media companies with an annual revenue of less than US$10 million. This brings the total number of awards in each category to four – with a regular Gold and Silver award each and a special Gold and Silver for the top two small/medium companies. Should a small/medium company outscore large companies within the same category, it will be eligible for a regular Gold or Silver award.

The Fourth Media (Malaysia) and AsiaOne Online (Singapore) are small/medium publishers which beat their large counterparts to clinch regular Gold or Silver awards in their respective categories:
Best Project for News Literacy by The Fourth Media (Gold).
Best Native Advertising / Branded Content Campaign by The Fourth Media (Silver).
Best News Website Or Mobile Service by AsiaOne Online Pte Ltd (Silver).
Across the Small/Medium Company sub-categories, Coconuts Media is the biggest winner with four Golds and two Silvers.
Best Digital Marketing Campaign for News Brand (Gold).
Best Native Advertising/Branded Content Campaign (Gold).
Best News Website or Mobile Service (Gold).
Best Use of Online Video (Gold/Silver).
Best Data Visualisation (Silver).

This year’s competition also saw first-time winners in Coconuts Media, The Fourth Media, The Japan Times, The News Lens and ZingNews. Congratulations to all winners!
For the full list of winners, visit https://wanifraevents.eventsair.com/asian-digital-media-awards/2021-winners

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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