Singapore Press Holdings sweeps Digital Media Awards Asia 2021 with six wins

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The Digital Media Awards Asia winners 2021
The Digital Media Asia Award winners 2021

Singapore Press Holdings emerged as the biggest winner at WAN-IFRA’s Digital Media Awards Asia 2021, with a haul of two Golds and four Silvers. Coconuts Media clinched six awards to top the small and medium categories.

The Asian Digital Media Awards were first launched in 2009 to recognise news media organisations which have adopted digital media and mobile strategies in response to how people consume news and information today. One hundred and forty entries were submitted to this year’s competition. Gold winners of all the categories (except Best Special Project for Covid-19, which is a special time-limited category) are automatically eligible for WAN-IFRA’s World Digital Media Awards where they will compete against the top entries from other regions.

This year, Singapore Press Holdings was awarded in the following categories: Best News Website Or Mobile Service (Gold), Best Native Advertising / Branded Content Campaign (Gold), Best Use Of Online Video (Silver), Best Data Visualisation (Silver), Best In Audience Engagement (Silver), Best Project For News Literacy (Silver).

More opportunities for small and medium publishers

For the first time in 2021, WAN-IFRA has added a new Silver award in the Small/Medium Company sub-categories to recognise smaller media companies producing great work. The award is designed to pay tribute to news media companies with an annual revenue of less than US$10 million. This brings the total number of awards in each category to four – with a regular Gold and Silver award each and a special Gold and Silver for the top two small/medium companies. Should a small/medium company outscore large companies within the same category, it will be eligible for a regular Gold or Silver award.

The Fourth Media (Malaysia) and AsiaOne Online (Singapore) are small/medium publishers which beat their large counterparts to clinch regular Gold or Silver awards in their respective categories:
Best Project for News Literacy by The Fourth Media (Gold).
Best Native Advertising / Branded Content Campaign by The Fourth Media (Silver).
Best News Website Or Mobile Service by AsiaOne Online Pte Ltd (Silver).
Across the Small/Medium Company sub-categories, Coconuts Media is the biggest winner with four Golds and two Silvers.
Best Digital Marketing Campaign for News Brand (Gold).
Best Native Advertising/Branded Content Campaign (Gold).
Best News Website or Mobile Service (Gold).
Best Use of Online Video (Gold/Silver).
Best Data Visualisation (Silver).

This year’s competition also saw first-time winners in Coconuts Media, The Fourth Media, The Japan Times, The News Lens and ZingNews. Congratulations to all winners!
For the full list of winners, visit https://wanifraevents.eventsair.com/asian-digital-media-awards/2021-winners

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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