Chili publish cancels drupa participation amid growing Coronavirus concerns

Chili investigating alternative ways and means to reach and serve drupa visitor audience

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Chili publish has decided to cancel its participation at drupa 2020 amid growing COVID-19 concern
Chili publish has decided to cancel its participation at drupa 2020 amid growing COVID-19 concern

Chili publish announced that it has decided to cancel its presence at drupa, taking place in Düsseldorf, Germany, from 16 to 26 June 2020. The company was set to have a booth to welcome visitors from all over the world to demonstrate the new features within Chili publisher, the industry-renowned software solution that simplifies and automates the production of graphics. By putting the health and safety of its global team first, the Chili publish management hopes to further reduce large-scale exposure to Coronavirus (COVID-19) and ensure business continuity.

Chili publish is taking all precautions as advised by leading health organizations in its personal and business environments. With the public health risks related to coronavirus continuing to grow, statistics urged the Chili publish management to revise its attendance at large-scale, international gatherings.

The company therefore regrets the cancellation at the key print event that only takes place every four years. Kevin Goeminne, chief executive officer of Chili publish says, “drupa is the highlight for anyone in print and packaging. Our team worked hard to deliver new features within the Smart Templates in Chili publisher, as requested by B2B printers, brand owners and agencies. However, we have a responsibility towards our team, partners, customers and the whole community worldwide to ensure that business continuity and full operability prevail at all times.”

Confirmed customer and prospect meetings to showcase the new features in Chili publisher are being rebooked to individual meetings, dedicated webinars and online (1-1 and/or group) meetings. The company is currently investigating alternatives to reach and serve the drupa visitor audience, with new features to be announced as scheduled towards the end of April.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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