Chili publish cancels drupa participation amid growing Coronavirus concerns

Chili investigating alternative ways and means to reach and serve drupa visitor audience

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Chili publish has decided to cancel its participation at drupa 2020 amid growing COVID-19 concern
Chili publish has decided to cancel its participation at drupa 2020 amid growing COVID-19 concern

Chili publish announced that it has decided to cancel its presence at drupa, taking place in Düsseldorf, Germany, from 16 to 26 June 2020. The company was set to have a booth to welcome visitors from all over the world to demonstrate the new features within Chili publisher, the industry-renowned software solution that simplifies and automates the production of graphics. By putting the health and safety of its global team first, the Chili publish management hopes to further reduce large-scale exposure to Coronavirus (COVID-19) and ensure business continuity.

Chili publish is taking all precautions as advised by leading health organizations in its personal and business environments. With the public health risks related to coronavirus continuing to grow, statistics urged the Chili publish management to revise its attendance at large-scale, international gatherings.

The company therefore regrets the cancellation at the key print event that only takes place every four years. Kevin Goeminne, chief executive officer of Chili publish says, “drupa is the highlight for anyone in print and packaging. Our team worked hard to deliver new features within the Smart Templates in Chili publisher, as requested by B2B printers, brand owners and agencies. However, we have a responsibility towards our team, partners, customers and the whole community worldwide to ensure that business continuity and full operability prevail at all times.”

Confirmed customer and prospect meetings to showcase the new features in Chili publisher are being rebooked to individual meetings, dedicated webinars and online (1-1 and/or group) meetings. The company is currently investigating alternatives to reach and serve the drupa visitor audience, with new features to be announced as scheduled towards the end of April.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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