Nilpeterwill focus on virtual promotion and one-to-one presentation facilities in 2022 rather than trade shows, citing concerns regarding Covid-19 and the global component shortages.
“Based on experience gained from the impact of the Covid-19 pandemic the past two years, we will continue our successful focus on virtual promotion. Therefore, Nilpeterhas decided not to exhibit at trade shows in 2022,” Jakob Landberg, sales and marketing director, Nilpeter, states.
Nilpeter focuses on the health and safety of the employees and customers
”Participation in exhibitions and trade shows requires a strong commitment and a great deal of preparation from machine manufacturers. With the uncertainty related to the spread of new variants of Covid-19, we do not find it in our best interest to participate in this year’s trade shows and will instead focus on sales-related activities in Nilpeter’s Technology Centers in Denmark, USA, India, Thailand, and Brazil.”
“We have prioritized the health and safety of our staff, sales partners, and certainly customers while intensifying product development, namely the FA-26 and MO-Line fusion, both introduced during the pandemic. This strategy will be continued throughout this year.”
“For the past six months, the global component shortage has proven to be a challenge resulting in long delivery times of our products, as well as significant price increases on raw materials and components. All available press production capacity will be prioritized towards meeting the delivery requirements of our customers,” Jakob Landberg concludes, adding, “Nilpeter looks forward to exhibiting at future expo once circumstances allow it.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.