Nilpeter announces for no show up at 2022 trade shows

The company has opted for virtual promotion of the products

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Nilpeter has announced withdrawing from trade show activities in 2022 and securing the employees and customers from Covid-19
Nilpeter has announced withdrawing from trade show activities in 2022 and securing the employees and customers from Covid-19

Nilpeter will focus on virtual promotion and one-to-one presentation facilities in 2022 rather than trade shows, citing concerns regarding Covid-19 and the global component shortages.

“Based on experience gained from the impact of the Covid-19 pandemic the past two years, we will continue our successful focus on virtual promotion. Therefore, Nilpeter has decided not to exhibit at trade shows in 2022,” Jakob Landberg, sales and marketing director, Nilpeter, states.

Nilpeter focuses on the health and safety of the employees and customers

”Participation in exhibitions and trade shows requires a strong commitment and a great deal of preparation from machine manufacturers. With the uncertainty related to the spread of new variants of Covid-19, we do not find it in our best interest to participate in this year’s trade shows and will instead focus on sales-related activities in Nilpeter’s Technology Centers in Denmark, USA, India, Thailand, and Brazil.”

“We have prioritized the health and safety of our staff, sales partners, and certainly customers while intensifying product development, namely the FA-26 and MO-Line fusion, both introduced during the pandemic. This strategy will be continued throughout this year.”

“For the past six months, the global component shortage has proven to be a challenge resulting in long delivery times of our products, as well as significant price increases on raw materials and components. All available press production capacity will be prioritized towards meeting the delivery requirements of our customers,” Jakob Landberg concludes, adding, “Nilpeter looks forward to exhibiting at future expo once circumstances allow it.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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