Color-Logic presents at Xerox Southwest event

Session was about how to design for CMYK+ with Color-Logic and Touch7

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Color-Logic presents at Xerox Southwest event
Xerox Iridesse Print using only Xerox Silver and CMYK Dry Inks

At the recent US Xerox Business Solutions Southwest event, ColorLogic conducted an hour-long session detailing how to design CMYK+ with Color-Logic and Touch7. The Color-Logic session followed a Xerox Iridesse presentation and demonstration. It focused on the embellishment potential of the Iridesse press when using it with the silver dry inks offered by Xerox

Mark Geeves speaking about Color-Logic Touch7 software

Discussing the presentation, Mark Geeves, company Director of Sales and Marketing, said: “With Color-Logic, graphic designers can quickly and easily produce sparkling print embellishments on the Xerox Iridesse press. The Color-Logic software permits producing as many as 55 metallic golds using only the dry silver ink offered by Xerox in conjunction with CMYK. Color-Logic Touch7 software broadens the available color gamut available with fluorescent inks, and Color-Logic also automatically produces the complex white ink masks needed when metallic substrates are used. Color-Logic enables printers to fully utilize the optional features now available on digital presses like the Xerox Iridesse.”

The company develops color communication systems and software tool sets for a variety of special effect printing applications. It also provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results. 

Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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