Xerox Iridesse Print using only Xerox Silver and CMYK Dry Inks
At the recent US Xerox Business Solutions Southwest event, Color–Logic conducted an hour-long session detailing how to design CMYK+ with Color-Logic and Touch7. The Color-Logic session followed a Xerox Iridesse presentation and demonstration. It focused on the embellishment potential of the Iridesse press when using it with the silver dry inks offered by Xerox.
Mark Geeves speaking about Color-Logic Touch7 software
Discussing the presentation, Mark Geeves, company Director of Sales and Marketing, said: “With Color-Logic, graphic designers can quickly and easily produce sparkling print embellishments on the Xerox Iridesse press. The Color-Logic software permits producing as many as 55 metallic golds using only the dry silver ink offered by Xerox in conjunction with CMYK. Color-Logic Touch7 software broadens the available color gamut available with fluorescent inks, and Color-Logic also automatically produces the complex white ink masks needed when metallic substrates are used. Color-Logic enables printers to fully utilize the optional features now available on digital presses like the Xerox Iridesse.”
The company develops color communication systems and software tool sets for a variety of special effect printing applications. It also provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results.
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
