Messe Frankfurt India and MEX Exhibitions tie up with the Confederation of Indian Textile Industry

Bid to provide strong business push to the textile and apparel sector

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Messe Frankfurt India
MoU signing ceremony

Messe Frankfurt India and MEX Exhibitions have joined hands with the Confederation of Indian Textile Industry (CITI) for the maiden hybrid edition of Gartex Texprocess India, which has now been rescheduled to December 2021. Ahead of the hybrid exhibition, the organizers will keep the garment and textile manufacturing segment players engaged through a series of digital symposiums.

In a bid to provide a strong business push to the textile and apparel sector, the Confederation of Indian Textile Industry (CITI) has signed an MoU with Messe Frankfurt India and MEX Exhibitions, organizers of India’s leading textile and garment machinery and accessories fair. The strategic partnership aims to reconnect the textile and apparel value chain for business at the first hybrid edition of Gartex Texprocess India and support the sector as it recovers from the effects of the pandemic by enabling reach to domestic and international buyers through the show’s new multimodal format.

At the signing of the MoU, S. Sunanda, secretary general, Confederation of Indian Textile Industry shared, “India has shown that it is innovative and self-reliant when it comes to the textile sector, and as the sector is gearing up to demonstrate value-added benefits of Indian products, we are happy to partner with Gartex Texprocess India, which has proven to be a credible platform for business. We are confident that with the organizers’ vision and the platform’s hybrid format, we can facilitate the growth, development, and business collaborations within the industry.”

Gaurav Juneja, director, MEX Exhibitions, added, “By partnering with CITI, we intend to bring greater participation and product showcases on the show floors of Gartex Texprocess India. The support and reach of CITI will go a long way in bringing the industry together and creating opportunities for trade and investment.”

Additionally, the organizers have also announced that the fair will now be held from 3 – 5 December 2021, instead of its originally planned schedule in August 2021. This move ensures better planning flexibility for exhibitors and will render a stronger B2B engagement experience through its physical and virtual platforms.

Commenting on the developments, Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, shared, “We are glad to join hands with the Confederation of Indian Textile Industry (CITI) and believe that the support and reach of CITI will bring in strong value to the fabric segment of our trade fair while opening doors to lucrative business engagements for the industry.”

Further elaborating on the decision to host the trade fair in December, Manek added, “We are optimistic that the increasing roll out of vaccination and setting up of vaccination drives will help in stabilizing the socio-economic scenario and provide a healthy business environment to host the fair. It will also give exhibitors more time to prepare for the hybrid edition and bring their best product showcases on stage. However, until the exhibition goes live, we aim to keep the textile and garment industry professionals engaged with crucial learning.”

Gartex Texprocess India Digital Symposium series to mark its launch this week. Messe Frankfurt India and MEX Exhibitions are set to host a Digital Symposium series on crucial industry topics until the hybrid edition. The symposium will play a significant role in highlighting emerging trends and keeping business players engaged in the field of textile and garment manufacturing so they can prepare themselves according to the changing dynamics of the industry. Given that the landscape of textile and apparel manufacturing is changing with more focus and demand for “sustainable solutions” and circular economy, a wide set of industry topics will be addressed covering the changing trends across global fiber and yarn business, benefits of recycling in textile and retail segments, denim design, as well as insights depicting the way forward for garment wet processing manufacturers.

The aim of these periodic digital knowledge sessions is to keep the industry closely connected and provide stakeholders with crucial insights to strengthen their knowledge base and channel it towards optimizing their business.” added Manek.

While both the physical and virtual platforms will showcase a plethora of products with live demonstrations, the physical show will be divided into major zones – Embroidery Zone, Garmenting and Apparel Machinery, Digitex Show, Denim Show, India Laundry Show, and Fabrics and Trims Show.

The virtual show, on the other hand, will place emphasis on product showcases as well as exhibitor search. Both of these segments will be driven by an “AI matchmaking tool”, enabling visitors to connect with the exhibitors based on their individual product requirements.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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