Meduit Labs and Quintype’s upcoming webinar on maximizing reader revenue

Arm yourself with knowledge on improving content quality by Meduit Labs

Meduit Labs
Meduit Labs' upcoming webinar on maximizing reader revenue

As the environment of digital publication shifts fast, monetization is critical to the sustainability of media businesses. Meduit Labs, in association with Quintype, is organizing a webinar on ‘Optimize reader revenue model: way ahead for digital publishers’ on 22 July 2021 at 1500 hrs IST. The session aims to help digital creators maximize content quality armed with knowledge.

Ankit Dikshit, founder, and principal consultant, Meduit Labs will conduct the session which will cover important aspects such as identifying the target audience and potential subscribers, paywall and its types, North Star Metric for subscription success, various stages of the subscription life cycle, and finding the subscription product-market fit.

The seminar will provide significant insights on improving reader experience and data management for subscriptions. Meduit Labs is also offering a free consultation to five publishers who join the webinar.

Limited seats available. Click here to register your spot.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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