Record sales for Koenig & Bauer at China Print in Beijing

Numerous orders received for the Rapida 105

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Koenig & Bauer
More than 150 print professionals were present on the trade show stand to witness the official unveiling of the new Rapida 105 series. Another 2,000 followed the event via a live online stream

From 23 to 27 June 2021, Koenig & Bauer showcased its comprehensive product and service portfolio on a stand measuring more than 1,000 square meter at the China Print exhibition in Beijing. The spotlight was directed at the world première of the Rapida 105 generation, which took centrestage. Its unveiling was one of the absolute highlights of the technology exhibition, and also caused a stir among the wider trade public. Most of the printing industry professionals who visited the Koenig & Bauer stand were visibly impressed by the print demonstrations performed on the new medium-format press (max. sheet format 720/740×1,050 millimeter), with its high production output and fast job changeovers.

Koenig & Bauer
The première of the new Rapida 105 delighted the Chinese print professionals

Rapida 105 attracts customers

The dynamic design of the new Rapida 105 and the long list of features adopted from other medium-format series, such as the feed table with a single suction belt, extensive preset capabilities and comprehensive measuring and control systems, helped to make the Rapida 105 the crowd favourite. The fact that the press has been developed and manufactured entirely in Germany is another major plus point. Walter Zehner, chief executive officer of Koenig & Bauer Greater China, explains, “The Rapida 105 has been very popular with our Chinese customers for several decades. The new generation was developed in accordance with their particular needs, and is geared specifically to the challenges that arise in everyday print production operations.”


Thanks to extensive configuration options and its substrate flexibility, the Rapida 105 is an ideal choice for packaging, commercial and even label printing. It thereby allows users to expand their product range and help exploit new potential for commercial success. The first two days of the exhibition already saw several companies sign purchase contracts for the new Rapida 105.

Koenig & Bauer
Print samples from the Koenig & Bauer stand were in great demand among trade show visitors


Contracts with print companies from all over China

By the end of China Print, more orders had been received from print companies all over China. Along with the medium-format models, considerable interest was shown in large-format sheetfed offset presses from the Rapida 145 and Rapida 164 series. This can be attributed to a particular demand for high-quality packaging, especially for mobile telephones and other electronic products.


Walter Zehner further shared, “The success far exceeded our expectations. In terms of the number of orders received, we were able to post a new record for China Print.” Zehner thanked his team in China for their hard work during the Covid-19 pandemic, and was more than happy with the outcome their efforts brought, “Despite the serious situation, our trade show presentation was an unqualified success and attracted attention from far beyond China itself.” And he is confident that Chinese printers’ demand for new press technologies will continue to grow in future.

Koenig & Bauer
The Koenig & Bauer trade show stand, once again, provided the backdrop for film and photo shoots during China Print

Dietmar Heyduck, senior vice-president for sales at Koenig & Bauer Sheetfed, is equally delighted, “My sincere thanks go to our customers for continuing to place their trust in our products, and to the Koenig & Bauer teams in both China and Germany for a fantastic trade show. We are now looking forward to brisk post-exhibition business.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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