London Book Fair (LBF) moves to June 2021

Andy Ventris announced as new director

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London
London Book Fair (LBF) moves to June 2021 (Image: London Book Fair)

Reed Exhibitions has recently announced that The London Book Fair (LBF) will take place from 29 June to 1 July 2021, with Andy Ventris appointed as the fair’s new director.

LBF, which was originally scheduled for March 2021, has been moved to June to provide the best possible opportunity of creating a live event where the publishing industry can reconnect and do business.

With over a decade’s experience delivering global events, LBF’s new director Andy Ventris is an accomplished leader who joined Reed Exhibitions in 2013 and has worked across some of the company’s key brands. With feedback from LBF stakeholders showing that 89% of exhibitors and 76% of visitors believe face-to-face meetings are extremely important for business, the new June dates have been chosen in line with the current UK projected timelines for large-scale events restarting.

London
Andy Ventris, director of LBF

Andy Ventris, director of LBF, said, “Large-scale events in the UK are subject to ever-changing national and local guidelines and regulations. We have made the decision to move LBF to June 2021 to create the best opportunity of hosting a live event.”

Given the dynamic nature of the pandemic, we will continue to closely monitor the situation, and if the current outlook changes, will make a final decision on the live event’s feasibility by the end of March 2021 at the very latest. We want to give all our partners, exhibitors, and visitors this date to work towards, as we appreciate how much planning and resource goes into preparation for a trade fair of this scale.”

Darren Johnson, chief executive officer at Reed Exhibitions UK, added, “The London Book Fair is an iconic event in the global publishing calendar with a 50-year history. The fair is of huge importance to Reed Exhibitions, and, in response to feedback from our stakeholders, by moving the fair’s dates, we hope that it will serve the industry as an opportunity to reunite in person in 2021. We are delighted that Andy Ventris will be taking on the role of director. Working together with the experienced and passionate LBF team, we are looking forward to bringing the industry back together in 2021.”

Planning for 2021 is taking place in collaboration with the LBF advisory board, who are meeting in November.

Taking place at Olympia, the LBF organizers are working closely with the venue to ensure a safe event environment that meets the needs of visitors and exhibitors. A number of health, hygiene, and safety measures have been developed, and these will be reviewed and implemented as the event approaches.

Nigel Nathan, managing director, Olympia London, said, “We’re delighted that The London Book Fair will once again be taking place at Olympia London in June 2021. The London Book Fair is a highlight in our calendar and always brings so much energy and vibrancy to our venue and the surrounding area. Working with the LBF team, we’re putting a wide range of safety measures in place ready for this big event – sensible measures to make sure the show is as enjoyable and memorable as always for the publishing community. We can’t wait to welcome everyone back.”

The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film, and digital channels. Taking place every spring in London, it is a unique opportunity to explore, understand, and capitalize on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content, and emerging markets. LBF will return to its usual Spring dates in 2022.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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