Virtual ppiDays21: High attendance and captivating user stories

ppiDays21 event was held on 7 June 2021

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Virtual ppiDays21 was held on 7 June 2021 by ppi Media
Virtual ppiDays21 was held on 7 June 2021 by ppi Media

ppi Media’s traditional customer conference for managers in the media industry, the ppiDays, was held in a virtual setting this year. Those in attendance were impressed by the extremely exciting and entertaining range of talks. 

Around 80 representatives from the top media groups in German-speaking Europe came together for the 20th time at the ppiDays on 7 June 2021. The event was hosted by the Managing Directors of ppi Media GmbH, Dr Hauke Berndt and Manuel Scheyda, who led the audience through a varied afternoon of virtual talks from selected speakers – not only from the media industry.

Valuable practical insights 

The guests were particularly impressed by the exciting user stories and industry reports on the latest ppi software solutions. First, Berndt Röttger (Deputy Editor-in-Chief of Hamburger Abendblatt) and Torsten Landmesser (Funke Mediengruppe) held a presentation entitled “From a small magazine project to a lifeline for the daily newspaper,” where they spoke about the use of the Content-X editorial system during the last year’s cyberattack on the media group.

Next, Nicolas Sonnenberg from Team Beverage, the leading distribution and service platform for the beverage industry, talked about how his company was using a solution from ppi Media to run highly efficient, hyperlocal social media marketing campaigns for customers. Finally, Torsten Wiethe from Nürnberger Presse described how the printing house utilized ppi Media’s self-service ad portal, AdSelf, and how the solution had even sparked a turnaround in the company’s declining advertising business during the coronavirus pandemic

ppiDays21 focusing on current trends 

In addition to industry reports on the use of ppi solutions, #ppidays21 also focused on current strategies and important developments in the media industry – this has become a key part of the event over the years. Peter Buhr, the founder of Sinnborn GmbH, reported on tools and technologies for the use of AI in editorial offices.

Saskia Mayer, Head of Operations and Technology at Sudkurier GmbH, offered insights into Sudkurier’s recipe for success. Over the past three years, it has led the publishing house to frequently sell more digital subscriptions in one day than it used to sell in a whole month. 

The talks during the ppiDays were rounded off with a presentation held by Editorial Solutions at ppi Media, where the team talked about its plans to develop the Content-X editorial system into a new type of modular publishing platform.

Hauke Berndt, CEO of ppi Media, has commented on the success of the ppiDays21 format: “The feedback on our digital event has generally been very positive. Our customers were impressed by the range of topics, the format, and the length of the event. It went down well despite our customers being overloaded with digital conferences in recent months. Nevertheless, we look forward to holding a real live event again next year and being reunited with our international customers”. 

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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