Virtual ppiDays21: High attendance and captivating user stories

ppiDays21 event was held on 7 June 2021

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Virtual ppiDays21 was held on 7 June 2021 by ppi Media
Virtual ppiDays21 was held on 7 June 2021 by ppi Media

ppi Media’s traditional customer conference for managers in the media industry, the ppiDays, was held in a virtual setting this year. Those in attendance were impressed by the extremely exciting and entertaining range of talks. 

Around 80 representatives from the top media groups in German-speaking Europe came together for the 20th time at the ppiDays on 7 June 2021. The event was hosted by the Managing Directors of ppi Media GmbH, Dr Hauke Berndt and Manuel Scheyda, who led the audience through a varied afternoon of virtual talks from selected speakers – not only from the media industry.

Valuable practical insights 

The guests were particularly impressed by the exciting user stories and industry reports on the latest ppi software solutions. First, Berndt Röttger (Deputy Editor-in-Chief of Hamburger Abendblatt) and Torsten Landmesser (Funke Mediengruppe) held a presentation entitled “From a small magazine project to a lifeline for the daily newspaper,” where they spoke about the use of the Content-X editorial system during the last year’s cyberattack on the media group.

Next, Nicolas Sonnenberg from Team Beverage, the leading distribution and service platform for the beverage industry, talked about how his company was using a solution from ppi Media to run highly efficient, hyperlocal social media marketing campaigns for customers. Finally, Torsten Wiethe from Nürnberger Presse described how the printing house utilized ppi Media’s self-service ad portal, AdSelf, and how the solution had even sparked a turnaround in the company’s declining advertising business during the coronavirus pandemic

ppiDays21 focusing on current trends 

In addition to industry reports on the use of ppi solutions, #ppidays21 also focused on current strategies and important developments in the media industry – this has become a key part of the event over the years. Peter Buhr, the founder of Sinnborn GmbH, reported on tools and technologies for the use of AI in editorial offices.

Saskia Mayer, Head of Operations and Technology at Sudkurier GmbH, offered insights into Sudkurier’s recipe for success. Over the past three years, it has led the publishing house to frequently sell more digital subscriptions in one day than it used to sell in a whole month. 

The talks during the ppiDays were rounded off with a presentation held by Editorial Solutions at ppi Media, where the team talked about its plans to develop the Content-X editorial system into a new type of modular publishing platform.

Hauke Berndt, CEO of ppi Media, has commented on the success of the ppiDays21 format: “The feedback on our digital event has generally been very positive. Our customers were impressed by the range of topics, the format, and the length of the event. It went down well despite our customers being overloaded with digital conferences in recent months. Nevertheless, we look forward to holding a real live event again next year and being reunited with our international customers”. 

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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